Category Archives: Customer Relationship Managemnet

Diagnosis: Bad User Experience on Websites

Suraj KumarMarch 23, 2015 User experience includes meaningful and valuable human-computer interaction with practical and experimental aspects. It also includes the user’s perception such as ease of use and efficiency. The user experience is subjective up to a certain degree with respect to the knowledge of the user. Here are 10 Bad User Experiences: Poor … Continue reading Diagnosis: Bad User Experience on Websites →

5 Things SMBs Can Do Better Than Starbucks with Customer Loyalty

Shira AndersonMarch 23, 2015 To Americans of a certain generation, the words “coffee shop” generate two immediate associations. The first is the Seattle-born coffee giant Starbucks. The second is a (mostly) fictitious coffeehouse in Greenwich Village, where Rachel Green might accidentally serve you espresso instead of Earl Grey in an oversized ceramic mug. Starbucks and … Continue reading 5 Things SMBs Can Do Better Than Starbucks with Customer Loyalty →

Report: Mobile Display Ads Outperformed Search In Delivering New Customer Calls

Nearly half of search-generated calls were from existing customers. Greg Sterling on March 20, 2015 A fascinating new report from Marchex analyzed 1.8 million calls to compare the performance of different mobile ad channels in driving new sales prospects in the Financial Services and Insurance categories. The ad channels examined were directories, search engines, Marchex’s … Continue reading Report: Mobile Display Ads Outperformed Search In Delivering New Customer Calls →

3 Social Media Steps Turn a Bad Customer Experience into Positive PR

Tom CarpenterMarch 18, 2015 As brands, we didn’t use to have to worry so much about a bad customer experience “making the rounds” and damaging our image. Pre-Twitter, pre-Facebook and pre-Every-Other-Social-Media-Platform, how many people could an unhappy customer reach with a negative message about you, anyway? Research puts that number at somewhere between 9 and … Continue reading 3 Social Media Steps Turn a Bad Customer Experience into Positive PR →

No No’s For Dealing With Customer Care On Twitter

Anneke SteenkampMarch 15, 2015 If you don’t implement it right, Twitter, like most other business strategies, can backfire and become detrimental to your customer service. In recent years, customers have flocked to social media platforms in expectations of prompt responses to their complaints. On these online platforms, not only are they able to voice their … Continue reading No No’s For Dealing With Customer Care On Twitter →

Improving Customer Experience: Social Marketing versus Social Sales

Dave HubbardMarch 14, 2015 Social is inevitable, resistance to technology adoption is futile, and as soon as Millennials become a dominant generation in the workforce, we too will be permanently attached to our video-enabled network-connected smartphone, if we’re not already. However, in the meantime, we have revenue to generate and we’re struggling to demonstrate real … Continue reading Improving Customer Experience: Social Marketing versus Social Sales →