Category Archives: Customer Relationship Managemnet

The State Of Social Customer Service [Infographic]

Harry RollasonMarch 13, 2015 From our analysis, it is clear that 2014 was the year that social customer service grew up. The increases in the number of customers using social media as their primary customer service channel was matched by company uptake, with many implementing more established and integrated social customer service strategies. With 55 … Continue reading The State Of Social Customer Service [Infographic] →

The Symbiotic Relationship Between Customer Loyalty & Advocacy

How can you turn your loyal customers into advocates? Columnist Jim Williams discusses best practices for advocate marketing. Jim Williams on March 12, 2015 In a SaaS business, customer loyalty is vital to your company’s success. Many businesses won’t turn a profit in the first few months — or years — after acquiring a new customer. They count … Continue reading The Symbiotic Relationship Between Customer Loyalty & Advocacy →

Attention! You’re More Transparent Than Ever

Colleen McKennaMarch 12, 2015 LinkedIn’s recent Profile updates increase visibility for people and companies. People, by nature, are visual and LinkedIn, like other platforms, is becoming increasingly visual. You have the opportunity to connect more dots and further your branding if you take advantage of these LinkedIn changes. You are more transparent than ever. Use … Continue reading Attention! You’re More Transparent Than Ever →

The Benefits of Customer Financing: Increase AOV 15% with Consumer Credit Options

Chase JonesMarch 10, 2015 If you’ve been to a big-box retailer lately, you’ve likely noticed how heavily they market their consumer credit products. It’s nothing new. Offering financing is an option that large retailers have used for years to give their customers more purchasing power, encouraging larger average order value (AOV) and thus increasing revenue … Continue reading The Benefits of Customer Financing: Increase AOV 15% with Consumer Credit Options →

Elevating the Customer Experience Through Social Channels [Infographic]

Matt ZajechowskiMarch 10, 2015 From what they’re eating for breakfast to their thoughts on current events, people are increasingly turning to social media to voice their opinions and seek answers to their questions. Unfortunately, this means that dissatisfied customers are quick to criticize a recent experience with the brand; over a million people tweet about … Continue reading Elevating the Customer Experience Through Social Channels [Infographic] →

Workplace Relationships: The Lifeblood of Culture and Engagement

Shea HeaverMarch 10, 2015 Many companies struggle and fail with their efforts to implement effective ways to improve their corporate culture and their employee relations. While employee engagement continues to be a hot topic with endless reports, statistics and trinkets of information on how organizations can improve and get more from their staff, how does … Continue reading Workplace Relationships: The Lifeblood of Culture and Engagement →

Why You Need Social Media Customer Service [Infographic]

Dave LandryMarch 5, 2015 Technology has improved many areas of marketing, and customer relationship management is no exception. Rather than dialing a number and sending an email, users now more than ever, ask for a product information, look for help and search for solutions via the web. Whether it’s social media or a company’s website, … Continue reading Why You Need Social Media Customer Service [Infographic] →