BJ KitoJune 15, 2015 For many companies (large and small alike) the root philosophy behind a website has traditionally been rather unfortunate. A web presence has been viewed as nothing more than a validation tool. For “great” companies who are “doing it well,” a website is leveraged as a place for customers to engage, transact, … Continue reading Turning Your Website Into A Customer-Loyalty Development Channel
Minimizing the amount of time you spend accessing and compiling data from your marketing technologies will give you more time to think about what’s really important, says columnist Katrin Ribant. Katrin Ribant on June 9, 2015 We all try to put our focus on the customer. Of course we do. But all marketers know that … Continue reading Avoid The Martech Wormhole: Tips For Integration So You Can Focus On The Customer
Vishal PindoriyaMay 29, 2015 You know that Twitter is ideal for sharing stuff with friends and keeping up with celebrities, but it’s equally as valuable for your business. The popular social media platform offers a fast and effective way to communicate with clients and build a loyal base of followers. What isn’t always understood is … Continue reading Tweeting for Business? Keep the Focus on Clients
VerticalResponseApril 20, 2015 No one wants to receive unsolicited email messages when checking their inbox. However, businesses often forget this and want to acquire as many new customers as possible by emailing people regardless of whether or not those potential customers signed up to be on their email list. Poor list building practices and maintenance … Continue reading Get Better Results: Grow Clients’ Email Lists the Right Way
Sabel HarrisApril 7, 2015 One of the biggest barriers to overcome in great relationship management is the moment of terror. Know it? It happens right before you press that Send button. That fear that your message won’t be welcome. That your contact, instead of thinking positively of you, will press the Delete key on your … Continue reading Relationship Building With Influencers, Executives, And VIPs
At MarTech in San Francisco, contributor David Crane gives us a rundown of the talk on marketing tech blueprints by CA Technologies’ Cynthia Gumbert. David Crane on April 2, 2015 Day 1 of MarTech San Francisco didn’t disappoint. Well, there were a couple disappointments; you know, the presentations that drone on about how we marketers … Continue reading Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints
Billy LyleMarch 29, 2015 Your board may be reluctant to buy-in to a new CRM system. Our ready made presentation will help you to combat this challenge and encourage them to see the benefits. If you already have a CRM system which isn’t delivering, past failures will have affected your directors’ confidence. These CRM failures can … Continue reading Ready-made Presentation: Persuading Your Board to Buy-in to CRM
Amanda MunroeMarch 29, 2015 It’s the question that all PR pros dread when pitching a reporter about a client or trend: “Sounds interesting. Do they [client] have a customer I can talk to?” Ah, the elusive customer. This is the source that almost all reporters want for their story, especially journalists at business publications. For … Continue reading Getting Customers to be Your Champion
Business.comMarch 26, 2015 For a long time, business communication flowed in one direction: from active (some would even say overactive) marketers and advertisers to passive customers. It was the Mad Men era of eye-popping ads and jaw-dropping promotions. “Customer engagement” was largely a matter of assembling focus groups to analyze consumer preferences like a scientist … Continue reading Connecting As A Constant: How Social CRM Decodes The Customer Maze
Zvi BandMarch 26, 2015 We believe relationships power great businesses. So our team at Contactually is always working on how we can help empower great relationships, through proven and new methods. We’ve heard of Basketball Diplomacy — how about Basketball Relationships? Hmm, maybe not as news-worthy or “diplomatic,” but along the same lines for relationship … Continue reading Building Relationships in Your Network: How a $20 Gift Can Have a Huge Impact
