Shauna Ward — October 17, 2017 Follow @wardshn — October 17, 2017 When done right, account-based marketing results in a significantly higher ROI than other marketing strategies, and B2B organizations are taking note. Despite the promise of ABM, however, organizations are struggling to find success on their first attempt. In fact, only 40% of companies … Continue reading Common Pitfalls of ABM Pilots & How to Avoid Them (Part I)
Karl Sakas — October 17, 2017 Follow @KarlSakas — October 17, 2017 Use value-anchoring to charge more at your agency! Wish you could charge more at your agency but not ready to switch to value-based pricing? Use value-anchoring! Value-anchoring is a sales technique where you explicitly compare the value clients get from hiring you (high) … Continue reading Charge More With Value-Anchoring
Mark Grilli — October 9, 2017 Follow @magrilli — October 9, 2017 geralt / Pixabay Just about everyone who’s been in the market for a vehicle remembers the notorious Pontiac Aztek – the “ugliest SUV ever made.” While a wide range of factors played into the series of bad decisions that led to the Aztec, … Continue reading Why You Need to Be Your Own “Customer Zero”
Seleah Gardiner — October 6, 2017 — October 6, 2017 The retail landscape has changed radically over the past few years. Consumers are noticeably shunning the high-street and instead choosing to shop online. E-commerce offers what the high street cannot—convenience. You can shop on your mobile device wherever, whenever. The exponential growth in e-commerce means … Continue reading Win The High Street With Social First Customer Engagement
Taylor Gordon — September 18, 2017 — September 18, 2017 jarmoluk / Pixabay Payment delays happen even if you have an iron-clad payment agreement. A client may run into financial trouble causing them to pay late. A client may even simply forget to pay you. Regardless of the reason, your goal is to limit late … Continue reading Why You Should Reward Clients for Early Payment
It’s easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers. Rachel Lindteigen on September 15, 2017 Most business owners are focused on acquiring new customers, and due to this, our content strategies often … Continue reading Are you making a mistake by focusing solely on new customers?
Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your company’s survival? Contributor Joe Hyland explains why it comes down to creating engaging customer experiences that build brand loyalty. Joe Hyland on September 14, 2017 On day one of the recently completed Whole Foods acquisition, Amazon slashed … Continue reading When Amazon comes for your company, don’t lose focus on what matters: Your customer
Do You Know Your Audience? by Gretchen Scheiman , Op-Ed Contributor, September 12, 2017 It’s amazing how easy it is to forget your audience. The day-to-day mechanics of pulling lists, picking products, and designing offers can focus so much of your energy and effort on your internal audience (such as peers and stakeholders) that by … Continue reading Do You Know Your Audience?
Peter Sheldon — August 9, 2017 Follow @magento — August 9, 2017 JuralMin / Pixabay Any savvy ecommerce company understands the importance of using data to grow faster and more efficiently. While every merchant’s journey is different, one thing always proves true: All customers are not created equal. A high-value, loyal customer can easily generate … Continue reading 4 Ways Analytics Identify and Engage Customers
Marcia Layton Turner — August 7, 2017 — August 7, 2017 FirmBee / Pixabay Where do people today typically go to scope out possible purchases? No, not to a brick and mortar storefront, or to the mall, or even to a mega-retailer like Amazon. In fact, more than 175 million active users head to Pinterest … Continue reading Pinterest Images: Everything You Need to Know to Catch Your Customer’s Eye
