Choncé Maddox — April 27, 2018 — April 27, 2018 Free-Photos / Pixabay Every small business owner wants repeat business. Even if you’re all about the hustle, it requires a ton of active work to constantly pitch your products and services to others. Having some repeat business can provide you with a sense of security … Continue reading How to Turn Clients and Customers Into Repeat Business
Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can’t help but click. Jacob Baadsgaard on March 6, 2018 Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your … Continue reading Get inside your customer’s head: A guide to writing irresistible calls to action
Liz Bardetti — February 28, 2018 — February 28, 2018 The workforce today values corporate philanthropy and opportunities for volunteering. In fact, according to IO Sustainability, workers are willing to take a pay cut of up to 5% just to work for a company with strong CR policies. So, why is it that workplace giving … Continue reading 5 Reasons Your Workplace Giving Program’s Participation Rate is So LOW
Kara Perez — January 24, 2018 — January 24, 2018 Mediamodifier / Pixabay Hit the ground running this month (and hey, every month afterwards!) by focusing on what really matters: building an audience of people that freaking love you. You want to have a business base that is interested, engaged, and in love with you … Continue reading 3 Tactics To Increase Business + Customer Engagement
ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior by Laurie Sullivan @lauriesullivan, January 22, 2018 ITWP, parent holding-company of Toluna and Harris Interactive Europe, has created a consortium with a variety of brands and agencies to share information and best practices on a variety of subjects. The goal … Continue reading ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior
Dave Brock — January 11, 2018 Follow @davidabrock — January 11, 2018 We tend to think about organizational performance in terms of “bell curves” or some sort of distribution curve. The typical bell curve looks something like this: The performance of our people is on the X (horizontal) axis, the number of our people is … Continue reading What’s Your Bell Curve Look Like?
Burke Alder — January 11, 2018 — January 11, 2018 (January 12, 2018), David Skok, General Partner of Matrix Partners, published a great customer success article called Top Two Reasons for Churn. In this article, Skok discusses how failure to onboard a customer successfully and how loss of the champion who drove the purchase are … Continue reading 3 Easy Steps For Building a Repeatable and Highly Beneficial Customer Onboarding Process
Jaime Nacach — December 22, 2017 Follow @bloominari — December 22, 2017 The 5 Best Practices to Repeat Business Building customer loyalty is a monumental task for any company of any size. As the competition gets stiffer and market preference continues to change, it only takes one blunder to turn the whole game around. Whether … Continue reading How to Create a Loyal Customer Base
Kara Perez — November 24, 2017 — November 24, 2017 You’ve got a million dollar idea, or you’ve got a passion for something that burns deep in your soul. It’s so strong that you have to share it with the world; but wait. The world doesn’t seem as excited as you are. Your passion doesn’t … Continue reading How to Get People Excited About Your Brand and Product
Don’t annoy your subscribers with email overload. Columnist Len Shneyder explains how preference centers can empower customers and help email marketers know how much is too much. Len Shneyder on October 26, 2017 Email is the default medium for communication across the internet. It can reach new customers through lead-gen campaigns and rejuvenate old … Continue reading Let customers drive email’s cadence
