While you’re focused on bringing in new customers this holiday shopping season, be sure you lay the foundation for a long-term relationship. Contributor Jordan Elkind shares tips for retaining those shoppers over the coming year. Jordan Elkind on November 23, 2016 After months of planning your marketing strategy for Black Friday and beyond, the … Continue reading Simple steps to addressing your one-time buyer problem
by Penney Fox June 29, 2016 Follow @foxinteractiveJune 29, 2016 Why Should You Care about Visibility? Lately it seems that everyone is talking about the term visibility, especially when it comes to social media marketing. By now most of us know that we need to be active on social media to grow our marketing efforts. … Continue reading How to Turn Your Social Connections into Customers
by Laura Donovan April 11, 2016 Follow @thewordproApril 11, 2016 It seems that every time I open my Facebook News Feed I get the same ad for a local realtor. Her ads are nothing but her picture with text that says, “If you are ready to buy or sell, contact me.” The ad does not … Continue reading It’s Not About You – Focus on Your Audience to Market Effectively
by Hephzy Asaolu February 16, 2016 Follow @http://twitter.com/hephzysocialFebruary 16, 2016 Do you find it difficult to convert blog readers to customers? It can be hard. You spend hours creating blog posts in order to get more people to buy your product/service. But it’s just not converting. Your readers come to read and instead of taking … Continue reading 10 Actionable Ways to Convert Blog Readers to Customers
by Todd Giannattasio December 26, 2015 Follow @tresnicmediaDecember 26, 2015 If you want to take your company to the next level, then you need to put a system in place that becomes predictable and reliable. This system will attract more clients to your company, build your credibility with them, and get them ready to buy … Continue reading Your 2016 System For Client Acquisition And More Reliable Growth
Megan TotkaJune 20, 2015 2015 has been called the year of the video, and that moniker makes sense. More than 4 billion videos are uploaded and clicked on Facebook alone every day and that’s only one video-friendly site. Consider the billions of collective hits sites like YouTube and Vimeo, and even Twitter’s new video platform, … Continue reading Beyond Digital Video: 4 Other Ways To Visually Connect With Customers
Rachel SerpaJune 19, 2015 To reach customers with a level of relevance that grows conversions and loyalty, marketers must understand their users. We’re not talking about observing anonymous on-site behaviors and researching general browsing habits – we’re talking about really learning who they are. Prompting users to self-identify by registering and logging in on your … Continue reading 3 Tips To Turn Anonymous Users Into Known Customers
In the first of this four-part series, columnist Daniel Faggella discusses two ways to generate massive amounts of exposure by reaching out to media sites. Daniel Faggella on June 15, 2015 Have you ever struggled to find that “sweet spot” in marketing your business? You know the place — where new leads (and clients) are … Continue reading Customers On Demand: Working Your Public Relations “Hit List,” Part 1
Brent PohlmanMay 11, 2015 SEO – Search Engine Optimization, the goal of every online marketer is to be found online. Google helped write the rules on SEO and continues to make suggestions for marketers. It is a great framework for looking at, and evaluating websites for keyword functionability and how optimized your website is with … Continue reading Moving From SEO to SCO
Lincoln MurphyMarch 14, 2015 Ask a group of 10 people to define “Customer Success Management” (CSM), you’ll get 10 different answers. But for our purposes here, I’ll define CSM as the practice of using data and systems to proactively help your customers achieve success with your product or service. And in today’s subscription-based, recurring-revenue business … Continue reading 13 Tips for Upsells With Customer Success [Infographic]
