If smart assistants like Amazon’s Alexa make it easy to reorder products, how can brands get people to try out something new? Tim Peterson on January 6, 2017 The family of Amazon Alexa devices “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “– or would you like to try … Continue reading Alexa, can you acquire new customers for marketers?
Columnist Jeffrey Cohen believes that the right tools and the right data can help you to better appeal to your customers and win their business. Jeffrey L. Cohen on November 28, 2016 You are probably like me and don’t want to read another article about marketing lessons from the recent US election, but a … Continue reading The filter bubble: it won an election and can help you win customers
Melanie Green — November 9, 2016 — November 9, 2016 For many businesses and websites, customer acquisition can be cumbersome and costly. You want to use strategies that work and set you apart from your competition. Most modern businesses know they should be writing a blog on their own site, sending email newsletters, and harnessing … Continue reading 3 Strategies for Customer Acquisition You May Not Have Tried
By Teena Thach November 7th, 2016 What do you want to get out of your social media marketing? For most companies, the benefits they expect to see are: increasing exposure (89%) developing loyal fans (68%) providing marketplace insights (66%). These are all real benefits of social media and can deliver great value for your business, … Continue reading Social Media For Customer Acquisition
by Danny Wong Follow @dannywong1190October 10, 2016 Many engineering firms focus most of their attention on operations, which is understandable considering the complex nature of the work. However, like any type of company, they must rely on a productive and effective sales operation in order to reliably communicate the value of their services to high-quality … Continue reading 6 Ways Engineering Firms Can Attract New Clients and Grow Existing Accounts
By Omair Siddiqi September 16th, 2016 If you want to drive growth and allocate resources effectively, it is important that you understand the type of visitors you get and which stage of the customer lifecycle they are currently engaged in. The amount of effort required to acquire a new customer (who is visiting your website … Continue reading Understanding The Customer Acquisition Lifecycle
by Mark Cameron July 26, 2016 Follow @markrcameronJuly 26, 2016 Many new data-driven, targeted, marketing techniques are now possible, but recent evidence suggests that some may actually do more harm than good. Developing a simple and effective digital communications strategy isn’t easy. Getting it right requires the leadership of a business having a clear understanding … Continue reading Behavioral Targeting – What is Possible vs. What is Right
by Burke Alder July 5, 2016July 5, 2016 The modern sales world is changing more rapidly than ever before, especially thanks to the rise of Software as a Service (SaaS). Most SaaS platforms use a subscription-based model, which means the company subscribing to the service usually pays a yearly, quarterly, or monthly fee for the … Continue reading Three Core Areas of Customer Success that Executives Measure
by Louis Foong June 4, 2016 Follow @thealeagroupJune 4, 2016 I talk a lot on this blog about how to attract new customers – how to draw them in and nurture the relationship until it is time to close the deal. I thought we could all use a smile this week, so today, just for … Continue reading 4 Customers That You Don’t Want! [Infographic]
by Ian Williams May 21, 2016 Follow @CustExpManMay 21, 2016 Over the past few years, there has been quite a bit of discussion about the principle of sacking or firing customers. A recent article by Adrian Swinscoe that asks whether we should fire, rate or educate customers reminded me of a personal view that I … Continue reading Firing Customers – Are We Looking At This Right?
