Helen Cartwright — August 30, 2017 — August 30, 2017 So much advice for business websites involves generating leads and securing loyal followers. Having a horde of raving fans is wonderful. It keeps you motivated, gives you consistent feedback and lets you know that you’re on the right track. But, visitors alone don’t make your … Continue reading 5 Secrets to Converting Visitors and Attracting Customers
Karl Sakas — August 28, 2017 Follow @KarlSakas — August 28, 2017 “How does a [B2B] company find out exactly what end users do with its products? … [T]he people who buy from us are not the same people who actually use our products in their daily work.” (Harvard Business Review) Do any of your … Continue reading Helping Agency Clients Who Reach End-Customers Via Channel Partners
The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once they’re ready. Jacob Baadsgaard on July 25, 2017 Retargeting is … Continue reading How to bring your potential customers back with retargeting
Jessica Edmondson — July 14, 2017 Follow @ContentMktg2 — July 14, 2017 Referral software has significantly grown in adoption by businesses in an effort to amplify the good results companies already receive from more manual referral campaigns and programs. Because of this, more data than ever before is available to see not only how businesses … Continue reading Which Referral Methods Are Generating New Customer? [Infographic]
Ben Slater — June 29, 2017 Follow @BenJHSlater — June 29, 2017 skeeze / Pixabay A great candidate journey doesn’t just happen overnight. Ensuring that the candidate experience is optimal at every touchpoint typically requires a lot of work. So how do you get started? How do you take the first step to creating a … Continue reading How to Create a Great Candidate Journey
Paul Philp — May 24, 2017 Follow @pphilp— May 24, 2017 Adoption is a broad concept and it differs for all businesses. Broadly, adoption is what happens between the end of onboarding and the beginning of the renewal phase. If during that lifecycle phase the customer adopted your product, adoption ends in renewal or expansion, … Continue reading 5 Questions To Help You Measure Customer Adoption
Mathilde Augustin — May 23, 2017 Follow @GetAmity— May 23, 2017 Achieving Customer Success can be a long and hazardous road, but there’s no reward like knowing that you’ve fostered a new advocate for your company. Advocates are customers who are so confident in the value of your service that they will go to great … Continue reading 5 Powerful Videos That Spotlight Customer Advocacy
Jamilah Corbitt — May 10, 2017 Follow @JamilahCorbitt— May 10, 2017 You spent countless nights and weekends developing a product or service you thought would benefit the masses. You are confident it’s something the world needs – but then you release your creation into the world and….crickets. As a digital marketing consultant, I help people … Continue reading 3 Simple Reasons Why You Don’t Have Customers
Justin McGill — February 14, 2017 — February 14, 2017 Do you ever wonder what the world would be like if everyone said exactly what they thought, no matter what? If you have, it’s probably led to the imagination of a bleak existence that has left you thankful for reservation and politeness. Honesty is often … Continue reading What is a Suspect Versus a Prospect?
Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham explains how you can use this new reality to your advantage. Justin Dunham on February 1, 2017 I have bad news for anyone trying to market to me. There’s a high probability I don’t … Continue reading Robots are the gatekeepers to your customers
