Joanne McDonagh — April 19, 2018 Follow @rezoomo_com— April 19, 2018 It is safe to say with the amount of statics out there, recruitment marketing is not a fad. That being said, there is still a reasonably sized group of professionals in the recruitment industry that don’t realise the difference between an ATS and recruitment … Continue reading Attract Candidates, Don’t Just Track Them
Category Archives: Customer Acquisition
Closing the deal with in-store customers
After brands spend big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help. Davor Sutija on April 11, 2018 at 2:41 pm One of the most fundamental goals a brand marketer has is to lead consumers to the … Continue reading Closing the deal with in-store customers
How well do you know your customer?
You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands’ insights fall short. Evan Magliocca on March 6, 2018 I hate to break it to you, but you don’t know your customers as well as you think you do. … Continue reading How well do you know your customer?
The 11 Common Symptoms of a Sick Customer Acquisition Strategy
Hannah Swanson — February 15, 2018 — February 15, 2018 If customer acquisition were always easy, business would be a cakewalk. If acquiring new customers were simple, there would be no books, conferences or the need for B2B marketing organizations to develop a defined strategy. However, managing the costs and methods for customer acquisition and … Continue reading The 11 Common Symptoms of a Sick Customer Acquisition Strategy
The Art of Audience Building
Ross Hamer — February 5, 2018 — February 5, 2018 Skitterphoto / Pixabay Targeting is important; it doesn’t take Sherlock Holmes to figure that one out. Whatever it is you are aiming for, the more accurate your targeting, the more successful you’ll be – shooting hoops, firing arrows, water ballooning your neighbor’s cat – the … Continue reading The Art of Audience Building
“What Would You Like To Know Most About _________?”
Dave Brock — December 19, 2017 Follow @davidabrock — December 19, 2017 TeroVesalainen / Pixabay Recently, I read an article entitled, “The One Key Question You Must Always Ask A Prospective Customer; This simple (yet often overlooked!) question makes selling to your ideal clients or potential customers far easier and more effective.” After the drum … Continue reading “What Would You Like To Know Most About _________?”
How to Get a Hold of Your MIA Customers
Mathilde Augustin — November 14, 2017 Follow @GetAmity — November 14, 2017 You’ve emailed your customer multiple times, and nothing, still nothing. It’s painful, you can feel the customer getting closer to the dangerous churn zone, but you can’t seem to get a hold of them to chat or even schedule a call. This tends … Continue reading How to Get a Hold of Your MIA Customers
15 ways to ride the audience wave
If you’re not taking advantage of the slew of targeting options available for audiences, you’re missing out. Columnist Kevin Lee shares 15 tools you should have in your targeting toolbox. Kevin Lee on November 9, 2017 Marketers universally think of audiences when buying media and advertising. In search marketing, however, audiences have traditionally been ignored … Continue reading 15 ways to ride the audience wave
Define & Measure Client Profitability in Creative Agencies
Penny Kooy — September 8, 2017 — September 8, 2017 PublicDomainPictures / Pixabay Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets … Continue reading Define & Measure Client Profitability in Creative Agencies
5 Secrets to Converting Visitors and Attracting Customers
Helen Cartwright — August 30, 2017 — August 30, 2017 So much advice for business websites involves generating leads and securing loyal followers. Having a horde of raving fans is wonderful. It keeps you motivated, gives you consistent feedback and lets you know that you’re on the right track. But, visitors alone don’t make your … Continue reading 5 Secrets to Converting Visitors and Attracting Customers
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