by Jamil Velji February 20, 2016 Follow @jamilveljiFebruary 20, 2016 Before starting to market your company online, you will need to know exactly who your target demographic is going to be – in other words, who do you want to sell your products or services to? Here’s a clue, ‘everyone’ is not the right answer, … Continue reading Why Understanding Your Target Demographics is Crucial for Customer Acquisition
Category Archives: Customer Acquisition
A Tale of Two Clients
by Laura Donovan February 14, 2016 Follow @thewordproFebruary 14, 2016 My company has been working for two service companies for a while now. One specializes in HVAC; the other offers both HVAC and plumbing services. One is growing. The other is not doing as well and blames the fact that there is a lot of … Continue reading A Tale of Two Clients
Decisions, Decisions: How Offering Too Many Choices Can Drive Your Customers Away
by Scott Margenau February 14, 2016February 14, 2016 Are you giving your customers too many choices? More is better, right? More oatmeal flavors, more types of Gatorade, more programs to watch on television. We often hear from companies with a promise of more, more, more! Not so fast. Sometimes the only thing that results from … Continue reading Decisions, Decisions: How Offering Too Many Choices Can Drive Your Customers Away
Top Ways to Attract Prospects Through Social Media
by Louis Foong February 12, 2016 Follow @thealeagroupFebruary 12, 2016 This time of year tends to be a time of reflection, when we make resolutions to build on our past successes and change our bad habits. My resolution this year, at least in terms of this blog, is to keep offering valuable information about marketing … Continue reading Top Ways to Attract Prospects Through Social Media
A 3-Step Formula for Getting More Clients
by Jen Phillips April January 27, 2016 Follow @JenphillipsapriJanuary 27, 2016 Do you know the secret ingredient to successful marketing? It’s not brilliant copy (though that helps), it’s not billboards in Times Square, it’s not even a regular blog. Do you know what it is? 1—Show up in front of your target market 2—Consistently 3—With … Continue reading A 3-Step Formula for Getting More Clients
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