Erin P. FriarApril 21, 2015 Having a solid company culture has multiple benefits such as increased employee engagement, strengthened brand image, and higher quality goal alignment. Building this type of environment can be difficult when a company’s employees aren’t in one physical office location, but there are best practices for doing just that. Here are … Continue reading Building Company Culture with Remote Employees
Bryan BolanApril 15, 2015 Corporate doesn’t have to be so corporate. I coined that phrase when I started b-Mc creative and believe in it now more than ever. Years ago when corporate video production began the concept was pretty simple, just talk about yourself. Granted, it is a lot of work and the bigger brands … Continue reading Developing A Powerful Corporate Story
Sarah GreesonbachApril 15, 2015 CEOs are notoriously numbers driven. They care about numbers and results, not editorial schedules and topic brainstorms. And the only thing the want to know about the corporate blog is that it drives growth in reach, conversions, and the bottom line. As a marketer, it’s up to you to translate the … Continue reading 5 Metrics That Will Increase CEO Interest in the Corporate Blog
Rachel Clapp MillerApril 14, 2015 Understanding the value you provide your customers is a critical component to a company meeting its revenue numbers quarter after quarter. In B2B organizations, it’s not just the sales and marketing departments who need to understand this value. It’s every person along the customer engagement spectrum. Remember, once you create … Continue reading Build Organizational Alignment Around Your Value Message
Ryan ScottApril 13, 2015 Do Millennials, Generation X-ers and Boomers approach corporate volunteerism in different ways? Considering the generational differences around other areas of the workplace, it’s not surprising to see those differences extend to corporate volunteering and giving programs as well. Generational theorists focus on the personality characteristics of each generational group, and now … Continue reading Bridging the Generation Gap in Company Volunteering
Erin CushingApril 13, 2015 I worked three part time jobs while I was in graduate school; one was in my (at the time) chosen career field, building industry experience; one was officiating women’s lacrosse, a game and community that I was very heavily involved in throughout high school and college; and the third was as … Continue reading Clopening: How Workforce Management Tools Have Failed Retailers
Angela Hausman, PhDApril 13, 2015 Image courtesy of Fransisco Palao Okay, so exponential organizations may not be the new normal, but you may soon find an exponential organization driving your established brand out of business with a new business model. Here’s a little excerpt from their book on exponential organizations showing just how dangerous they … Continue reading Exponential Organizations: Is This The New Normal?
Emma VasApril 9, 2015 Interview with Ben Allen, Chief Revenue Officer, Agri-Data Solutions As a B2B sales solutions provider, we’ve had the opportunity to come across an emerging role in the industry: the Chief Revenue Officer (CRO). In a previous blog post, we discussed how the CRO role is more than just sales optimization and … Continue reading A Day in the Life of a Chief Revenue Officer
Leslie HughesMarch 31, 2015 I was interviewing and optimizing the LinkedIn profile for the Chief Financial Officer (CFO) of a large organization, he asked me Why do I need to invest in my LinkedIn profile if I’m not actually converting business? This is a great question! There are a lot of misconceptions that LinkedIn is … Continue reading 3 Reasons Executives MUST Be Using LinkedIn
Len AprilMarch 28, 2015 The seller’s market If we consider the catbird seat that today’s candidates occupy, it’s fair to say we’re in the midst of a seller’s market. Sure, it’s a term generally reserved for real estate transactions, yet it seems to bear striking similarities to the current state of employment. Throughout many parts … Continue reading Effective Recruitment Marketing Version 2.0: Part 2
