Category Archives: Conversion Techniques

How to Use Video Design To Increase Your Conversion Rate

Anton Eliasson — April 10, 2018 Follow @antoneliasson — April 10, 2018 A little video design can go a long way. Just ask bakery owner Matt Lewis, who used DIY design to sell a record number of Thanksgiving pies at his Brooklyn shop Baked. Before Lewis started designing video ads, Baked’s Facebook page was “largely … Continue reading How to Use Video Design To Increase Your Conversion Rate

How a Good Website Design Increases Your Conversions

Aleah Taboclaon — March 13, 2018 Follow @aleahphils — March 13, 2018 When it comes to converting leads, it’s not just your marketing strategies that matter. In fact, your strategies will amount to nothing without a good website design. According to one study on health websites, 94 percent of comments revealed that design elements of … Continue reading How a Good Website Design Increases Your Conversions

How To Use Purchase Intent Drivers To Convert A Social Media Audience

Sahail Ashraf — March 7, 2018 — March 7, 2018 We know social media is fun and exciting, and it’s a big part of what you do. But if you’re not seeing a rise in conversions of audiences to customers you’re doing something wrong. Don’t worry though. If you try out the following points, you … Continue reading How To Use Purchase Intent Drivers To Convert A Social Media Audience

How To Use The Elements Of Design To Increase Conversions

By Adrienne Erin January 3rd, 2018 Want to boost your website conversions? The obvious revisions would include your call to action, coming up with something more enticing and engaging. Or, perhaps the marketing and promotional materials themselves. After all, if you get people interested before they land on your site, they’re sure to convert, right? Actually, … Continue reading How To Use The Elements Of Design To Increase Conversions

Should You Outsource Demand Generation in 2018? Pros vs. Cons

Triniti Burton — December 22, 2017 Follow @Triniti_Int— December 22, 2017 68% of companies report a struggle to generate leads, according to a Lattice Engine/CSO Insight study. It’s hard to shift your thinking from quantity to quality when there’s simply not enough volume in your pipeline. If demand generation were easy, every B2B marketing organization … Continue reading Should You Outsource Demand Generation in 2018? Pros vs. Cons

How Is Your Company Leveraging Visuals To Win The Internet? [Infographic]

Brian Wallace — November 28, 2017 Follow @nowsourcing — November 28, 2017 It’s hard to believe that just 26 years ago there were no pictures on the Internet. Yet by 2021 the amount of video uploaded to YouTube in one month alone is projected take one person 5 million years to watch. So what changed? … Continue reading How Is Your Company Leveraging Visuals To Win The Internet? [Infographic]

Paid, Organic Search Least Prone To Fluctuations In Conversion Time

Paid, Organic Search Least Prone To Fluctuations In Conversion Time by Laurie Sullivan @lauriesullivan, September 28, 2017 Smartphone visits to retail sites in fourth-quarter 2017 are expected to overtake the desktop by about 0.09%, but a desktop visit to a retail site is worth about four times as much as a smartphone visit, according to … Continue reading Paid, Organic Search Least Prone To Fluctuations In Conversion Time