Conversions, Revenue Are Top SEO Priorities, Report Says by Larissa Faw , November 28, 2018 SEO software company Moz is out with a new study, “The State of Local SEO,” indicating that conversions and revenue are top priorities for marketers and agencies. Whether it’s through local service ads or Google Ads, 69% of respondents indicated … Continue reading Conversions, Revenue Are Top SEO Priorities, Report Says
Category Archives: Conversion Techniques
No Credit: How advertisers miss 18% of conversions
Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person ID. Victor Wong on November 21, 2018 at 8:00 am Marketers have always known their total sales, but they’ve also always struggled to know what led to the sales. Which sales can be attributed to ads? To … Continue reading No Credit: How advertisers miss 18% of conversions
Dealmaking Is Slow then Fast
Don Dalrymple — November 20, 2018 Follow @dondalrymple Photo by fotografierende on Pexels.com I love dealmaking. I agree with Robert Ringer’s observation about dealmaking: “There are no statistics to prove it, but after years of experience, I’m absolutely convinced that dealmaking is the highest-paid profession in the world.” I think the creative pieces and bringing … Continue reading Dealmaking Is Slow then Fast
Conversion Boosting Strategies for BFCM
JJ Tyson — November 13, 2018 — November 13, 2018 Wokandapix / Pixabay In the retail sphere, no two days are as relentlessly hyped as Black Friday and Cyber Monday. Everyone knows that these days are important days for sales, but some may wonder “Why all the fuss?” Let’s examine some of the data. In … Continue reading Conversion Boosting Strategies for BFCM
What is Bounce Rate Optimization?
Garry Grant — October 29, 2018 Follow @seoinc — October 29, 2018 What is Bounce Rate Optimization? Bounce rate optimization is the process by which you work to decrease your site’s bounce rate. In doing so, you’re also working to optimize your conversion rate. The idea is that by working to serve your users better, … Continue reading What is Bounce Rate Optimization?
How to Develop a Pricing Strategy for Higher Conversions
Syed Balkhi — October 2, 2018 Follow @SyedBalkhi — October 2, 2018 Are your website visitors not convinced by your pricing page? After you’ve done your competitor research and studied your target audience to come up with the best prices for your products or services, it can be discouraging to see that you’re still not … Continue reading How to Develop a Pricing Strategy for Higher Conversions
How to Curate Sitelinks to Increase Conversions
Derek Gleason — September 11, 2018 — September 11, 2018 If you rely on search engine traffic, conversion optimization starts before visitors get to your site. Why? Sitelinks. For most sites, a brand query (e.g. “king arthur flour”) generates sitelinks—links from other pages on your site that appear below the main link, typically the homepage. … Continue reading How to Curate Sitelinks to Increase Conversions
5 Easy Hacks to Convert Visitors Into Email Subscribers
Syed Balkhi — August 17, 2018 Follow @SyedBalkhi — August 17, 2018 Still stuck at 100, 500, or 1000 subscribers? Are you looking for effective ways to grow your email list and convert website traffic into subscribers? Well, you’ve come to the right place. Did you know that by 2022 the number of email users … Continue reading 5 Easy Hacks to Convert Visitors Into Email Subscribers
Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product
Momoko Price — May 23, 2018 — May 23, 2018 There are already a bazillion resources out there that spell out how to “craft the perfect value proposition.” In fact, the whole concept of “unique value propositions” (UVPs) is — at least at first glance — really Marketing 101 material. So why keep talking about … Continue reading Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product
How to Use Video Design To Increase Your Conversion Rate
Anton Eliasson — April 10, 2018 Follow @antoneliasson — April 10, 2018 A little video design can go a long way. Just ask bakery owner Matt Lewis, who used DIY design to sell a record number of Thanksgiving pies at his Brooklyn shop Baked. Before Lewis started designing video ads, Baked’s Facebook page was “largely … Continue reading How to Use Video Design To Increase Your Conversion Rate
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