by Elisa Silverman February 14, 2016 Follow @ElisaKaphaFebruary 14, 2016 Your PPC ad attracted the right people to your landing page. Your carefully crafted content presented an irresistible offer. Your visitor is ready to do exactly as you’d like – click that button and convert. But STOP! First, you want them to “validate [their] humanity,” … Continue reading Do The New Captchas Affect Conversion Rate?
by Tim Ash February 12, 2016 Follow @tim_ashFebruary 12, 2016 There are 3 types of errors in online marketing: Minor, accidental slips that users make (e.g. choosing an end date that is earlier than the start date) Major mental model mistakes users have about the interface (e.g. making wrong assumptions about how a booked flight … Continue reading Prevent These 3 Types Of Errors That Tank Conversions
by Susan Baier January 25, 2016January 25, 2016 I recently investigated website security solutions and followed a recommendation to a popular provider. Their website offered little in the way of answers to the questions I had — how much would this cost me, could I try it on a month-to-month basis before signing a longer … Continue reading Improve Conversion by Overcoming Fears, Assumptions and Questions
by Dave Brock January 4, 2016 Follow @davidabrockJanuary 4, 2016 Numbers are the bane of many sales people’s existence. Everyone wants to talk about numbers, but it’s far more fun and easy to talk about our cool products, the flashy features, and all the bells and whistles. Or in conversations with our managers, it’s easier … Continue reading Numbers Make The Conversation More Interesting
by Alex Birkett January 2, 2016January 2, 2016 Defaults are powerful, often deceivingly so. Even if you don’t put much thought into it, you’re nudging your users to act in a certain way. It’s up to you, then, to make sure that you’re nudging them to the best possible action for your company and themselves. … Continue reading The Power of Defaults in Conversion Optimization
by Ty Rothstein December 10, 2015 Follow @https://twitter.com/AmitiRothsteinDecember 10, 2015 Think back to your last purchase. Why did you make it? We are drawn to complete a purchase when either the product, its price, or another element in the shopping experience successfully triggers an emotion suitable for that purchase. We don’t make purchases just because … Continue reading How You Can Use Emotion to Increase Conversion Rates (5 Concrete Steps)
by Scott Lambert December 9, 2015 Follow @xcellimarkDecember 9, 2015 Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a conversion is a defined action that a prospective customer takes at some point during the buyer’s journey. In some cases, “conversion” … Continue reading 8 Ways to Lower Your Cost-Per-Conversion Now
by Jordan Con December 4, 2015 Follow @jordanmconDecember 4, 2015 Display advertising, particularly for brand advertising, is a tricky subject for data-driven marketers. On one hand, you know display is an important marketing channel and feel like it must be moving the needle somewhow, but on the other hand, it’s always a challenge to back … Continue reading Measuring the True Impact of Display Advertising: View-Through Conversion Tracking
by Vivienne Egan November 25, 2015 Follow @ThinkSearchNovember 25, 2015 You can convert more customers over the Christmas period by remarketing to your customers through the entire journey they take. Capture data from as many new visitors as possible and maximise contact with customers at all available touch points. Remarketing throughout the entire customer journey … Continue reading Convert More Customers This Christmas
by Rick Whittington November 22, 2015 Follow @rickwhittingtonNovember 22, 2015 Did you know that marketers who invest in optimization have higher conversion rates? Using data-driven best practices, A/B testing and other forms of marketing data can boost your company’s lead generation potential. Research indicates that marketers are focusing effort and budget on conversion optimization, which … Continue reading 10 Ways to Optimize Your Landing Page Copy for Maximum Conversions
