Google Encourages Additional Content In Manufacturer Center by Laurie Sullivan @lauriesullivan, Yesterday Google has been working to return the exact location on a page within a website for each search query. So it’s not surprising that the company added a product detail section on pages in Google Shopping as part of some upgrades for Manufacturer … Continue reading Google Encourages Additional Content In Manufacturer Center
Category Archives: Content Strategy
Attention, CFOs: Transactional Marketplaces Are Not Your Friends
Michael Burdick — January 3, 2019 Follow @paro_io — January 3, 2019 geralt / Pixabay A staggering 43 percent of the U.S. workforce is projected to be part of the gig economy by 2020, which is welcome news for swamped CFOs and their overloaded teams. Instead of watching bandwidth burnout destroy their best people or … Continue reading Attention, CFOs: Transactional Marketplaces Are Not Your Friends
How to Easily Get Backlinks for Your Site In 2019
How to Easily Get Backlinks for Your Site In 2019 Business owners need to have a proper strategy if they want their website to grow. The content factor does not have its importance but to make the website grow, you need to think a step ahead. To start with, you should know which factors … Continue reading How to Easily Get Backlinks for Your Site In 2019
Digital Transformation Trends in 2019: What Can CMOs Expect?
Bob Van Rossum — December 18, 2018 Follow @BobVR — December 18, 2018 We’re inching closer to the New Year which means for cutting-edge businesses, digital transformation will be a top priority. In fact, according to a Gartner survey, 62 percent of CEOs surveyed said they have a management initiative or transformation program to make … Continue reading Digital Transformation Trends in 2019: What Can CMOs Expect?
Increase Traffic With Powerful Guest Posting and Interview Strategies
Steve Faber — December 15, 2018 Follow @marketingunlock — December 15, 2018 Free-Photos / Pixabay How to Cast a Wider Customer Net and Find More Qualified Prospects Would you like to: Drive targeted traffic to your website and social pages Grow your subscriber base Build ongoing relationships Ultimately, these ongoing relationships turn into sales, especially … Continue reading Increase Traffic With Powerful Guest Posting and Interview Strategies
Study confirms brands’ worst fears about unsafe content
Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions. Greg Sterling on October 31, 2018 Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several years it has gained more importance and urgency, with incidents … Continue reading Study confirms brands’ worst fears about unsafe content
What is Sponsored Content?
A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Revcontent New Program Guarantees Revenue Increase For Publishers
Revcontent New Program Guarantees Revenue Increase For Publishers by Laurie Sullivan @lauriesullivan, August 9, 2018 Content network Revcontent plans to announce a program that will guarantee publishers 50% more ad revenue than what they generate with long-term contracts from companies like Taboola and Outbrain. The program — called AutomaticRev — guarantees that publishers will increase … Continue reading Revcontent New Program Guarantees Revenue Increase For Publishers
Search, Not Email, Is Top B2B Content Mechanism: Study
Search, Not Email, Is Top B2B Content Mechanism: Study by Ray Schultz , July 27, 2018 Email is one of the main B2B content platforms — but not the top one, according to a study by Clutch, which found that 71% of B2B readers first encounter content via email newsletters. However, this puts email behind … Continue reading Search, Not Email, Is Top B2B Content Mechanism: Study
Smart content execution will net a lot of inbound links
Paddy Moogan on July 25, 2018 I spend a lot of time trying to figure out why some content ideas get links and why some don’t. There can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes you can’t. One thing I always look into is … Continue reading Smart content execution will net a lot of inbound links
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