Brownyn Kienapple — May 14, 2019 — May 14, 2019 You’ve heard of infographics. But, why would you ever want to use one? In a recent survey, 40.2 percent of marketers said original graphics, such as infographics, engaged audiences best. In fact, they performed better than videos, charts, stock photos and GIFs/memes. So, clearly infographics … Continue reading How to Create Infographics That’ll Supercharge Your Content Marketing Strategy in 2019 [Infographic]
Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers disagree. Dallas Lawrence on April 12, 2019 Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, … Continue reading Content alone is not going to win the streaming war. Here’s why
We have reached a content peak and the context of how we learn about, access and make choices is now nearly as important as the quality of the content. Peter Minnium on March 19, 2019 “Content is King-er” concluded a leading media industry prognosticator in the keynote address at the recent Media Insights and Engagement … Continue reading Content may be king, but context is queen
Katy French — March 1, 2019 — March 1, 2019 When it comes to content distribution, there are a few rookie mistakes brands make over and over. Some are unintentional. Some are simple oversights. But one of the most common mistakes we see is one of the easiest to remedy: optimizing your blog. It isn’t … Continue reading How to Optimize Your Blog for Content Distribution
Karl Feldman — February 4, 2019 — February 4, 2019 Today we’re going to talk about M&A in your brand and five situations where an M&A can really strengthen your brand, some opportunities to really improve your brand as you grow through mergers and acquisition. TRANSCRIPTION: All right, today we’re gonna talk about M&A in … Continue reading 5 Situations when M&A Strengthens Your Brand
Compelling ads are more than a checklist of behavioral triggers. They must engage the audience’s imagination. Peter Minnium on February 1, 2019 “Can you please come watch this commercial? We’ll take out the trash.” This is how consumer research generally started when I was an account man at the nation’s most creative ad agency in … Continue reading In a world of facts, ideas are king
Chris London — January 28, 2019 Follow @Pixel_Pro — January 28, 2019 Which is Better: Daily Blogging or Evergreen Content for Your Blog Content Strategy? Is your content strategy falling short? Perhaps you’re pursuing the wrong strategy, here’s your guide to creating lasting content. While daily blogging may be essential to keep your audience interested, … Continue reading Choosing Your Blog Content Strategy to Create Lasting Content
While consent is core to operating ethically, it is crucial not to forget about user experience. Ben Barokas on January 9, 2019 The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe, with governments evaluating whether current laws are enough to protect the personal data … Continue reading Reaching global equilibrium: The value of consent and user preference
Google Encourages Additional Content In Manufacturer Center by Laurie Sullivan @lauriesullivan, Yesterday Google has been working to return the exact location on a page within a website for each search query. So it’s not surprising that the company added a product detail section on pages in Google Shopping as part of some upgrades for Manufacturer … Continue reading Google Encourages Additional Content In Manufacturer Center
Michael Burdick — January 3, 2019 Follow @paro_io — January 3, 2019 geralt / Pixabay A staggering 43 percent of the U.S. workforce is projected to be part of the gig economy by 2020, which is welcome news for swamped CFOs and their overloaded teams. Instead of watching bandwidth burnout destroy their best people or … Continue reading Attention, CFOs: Transactional Marketplaces Are Not Your Friends
