John Lincoln — January 9, 2020 If you’re running an e-commerce site, you’ll need to optimize it for search. Unfortunately, it’s possible to make things worse if you make SEO content mistakes. I’ve learned quite a bit from my experience with e-commerce websites. I’m happy to share with you some lessons that I think will … Continue reading Avoid These Big SEO Content Mistakes on E-Commerce Sites
Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty. Jennifer Cannon on October 30, 2019 The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable … Continue reading Forrester predictions for CMO role are dire, but there is hope for current CMOs
Integrating marketing functions with sales, commercial and even product functions is broadening the CMO mandate in the quest for growth. Tom Stein on October 4, 2019 The role of the CMO has evolved massively over the past 15 years. In fact, at some high-profile companies, it seems to have evolved itself to the point of … Continue reading What’s the most important skill a CMO needs? Cross-functionallty
Study Finds CMOs Overlook Search Opportunities To Drive Growth by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday CMOs spend millions of dollars annually on search marketing and advertising, but some have conflicting views on the perceived value of the media and how it drives the return on investment and growth for their respective companies. eMarketer … Continue reading Study Finds CMOs Overlook Search Opportunities To Drive Growth
As companies leave CMO positions unfilled, an evolution of how brands do business with consumers is underway. How brands respond gives us insight into their long-term growth strategy. Anand Thaker on September 3, 2019 Shhh, I’m going to tell you a secret. Want to know the signal to a company’s long-term growth strategy? Start monitoring … Continue reading Want to understand a brand’s vision for future growth? Look to the CMO role
Why SEO Isn’t Enough by Laurie Sullivan , Staff Writer @lauriesullivan, August 16, 2019 It is now increasingly important to combine a mixture of paid and organic search into campaigns, including deep-click navigation. It’s not in Google’s interest financially to focus on building out organic search, although the company does support SEO through the ability to … Continue reading Why SEO Isn’t Enough
Amanda Clark — August 15, 2019 Follow @GrammarChicInc — August 15, 2019 The Google Search algorithms are notoriously complex. There are dozens upon dozens of factors that Google considers when assessing a site’s ranking; those factors are weighted differently, and the exact algorithmic make-up changes on a regular basis. Thankfully, Google has made it surprisingly … Continue reading Here’s How to Write Content That Ranks Well
David Leonhardt — July 29, 2019 Follow @amabaie — July 29, 2019 This is not an article about producing great content. I could write an encyclopedia on that topic, and still not cover it. This article is about how to expand your reach with the great content you are already producing. The techniques we’ll explore … Continue reading Expand Your Social Media Reach With Great Content
Victoria Taylor — July 21, 2019 — July 21, 2019 Engagement, traffic, and now sales are low, which means you might be ending the month far worse than you started it. It’s time to come up with something quick and effective to recover your numbers: why not run a giveaway or contest? When giveaways are … Continue reading 27 Brilliant Giveaway Contest Examples To Make Your Own
Why Your Business Needs Both Content Management & Digital Asset Management karthik muralidharan / 18 Jun 2019 Thanks to the rise of companies like Amazon and Netflix, consumers expect flawless digital experiences at the click of a mouse. However, most companies don’t have the clout, savvy, or business know how to scale. DAM and CMS … Continue reading Why Your Business Needs Both Content Management & Digital Asset Management
