Category Archives: Content Strategy

Attention, CFOs: Transactional Marketplaces Are Not Your Friends

Michael Burdick — January 3, 2019 Follow @paro_io — January 3, 2019 geralt / Pixabay A staggering 43 percent of the U.S. workforce is projected to be part of the gig economy by 2020, which is welcome news for swamped CFOs and their overloaded teams. Instead of watching bandwidth burnout destroy their best people or … Continue reading Attention, CFOs: Transactional Marketplaces Are Not Your Friends

Digital Transformation Trends in 2019: What Can CMOs Expect?

Bob Van Rossum — December 18, 2018 Follow @BobVR — December 18, 2018 We’re inching closer to the New Year which means for cutting-edge businesses, digital transformation will be a top priority. In fact, according to a Gartner survey, 62 percent of CEOs surveyed said they have a management initiative or transformation program to make … Continue reading Digital Transformation Trends in 2019: What Can CMOs Expect?

Increase Traffic With Powerful Guest Posting and Interview Strategies

Steve Faber — December 15, 2018 Follow @marketingunlock — December 15, 2018 Free-Photos / Pixabay How to Cast a Wider Customer Net and Find More Qualified Prospects Would you like to: Drive targeted traffic to your website and social pages Grow your subscriber base Build ongoing relationships Ultimately, these ongoing relationships turn into sales, especially … Continue reading Increase Traffic With Powerful Guest Posting and Interview Strategies

Revcontent New Program Guarantees Revenue Increase For Publishers

Revcontent New Program Guarantees Revenue Increase For Publishers by Laurie Sullivan  @lauriesullivan, August 9, 2018 Content network Revcontent plans to announce a program that will guarantee publishers 50% more ad revenue than what they generate with long-term contracts from companies like Taboola and Outbrain. The program — called AutomaticRev — guarantees that publishers will increase … Continue reading Revcontent New Program Guarantees Revenue Increase For Publishers