Category Archives: Content Strategy

3 content challenges and how marketers can overcome them

Increasing content demands are increasing problems. Chris Wood on August 11, 2022 The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production process because the number of channels have increased dramatically. “[Content] plays a critical role in attracting new … Continue reading 3 content challenges and how marketers can overcome them →

How to Implement a Splintered Content Strategy

Content Strategy

How to Implement a Splintered Content Strategy Timothy Carter / 27 Jun 2022 Content makes the marketing world go round. It doesn’t matter what your overarching marketing strategy looks like – content is the fuel source. You can’t go anywhere without it. The biggest problem is that content can be expensive to create. We … Continue reading How to Implement a Splintered Content Strategy →

Getting the right people to support your CDP implementation

Content Strategy

ALC Renaissance Consulting’s Amanda Cardona maps out how marketers can assemble teams to help with their new CDP. Chris Wood on April 21, 2022 A lot of research and planning goes into selecting the right customer data platform. But once you’ve decided on a CDP to implement, you have to know who else is going … Continue reading Getting the right people to support your CDP implementation →

Outbrain To Serve Sponsored Recommendations Globally For Axel Springer

Content Strategy

Outbrain To Serve Sponsored Recommendations Globally For Axel Springer by Laurie Sullivan @lauriesullivan, (March 24, 2022) Outbrain will serve sponsored content recommendations for Axel Springer, a European digital publisher, in a multiyear global deal that the company announced Thursday. German digital offerings from BILD and WELT Groups, as well as B.Z., Rolling Stone, Musikexpress, and … Continue reading Outbrain To Serve Sponsored Recommendations Globally For Axel Springer →

How to Plan an SEO Content Strategy to Rank Higher

Content Strategy

Emily Standley January 5, 2022 For this new year let’s see how to plan an SEO content strategy to rank higher in the SERPs! SEO is more crucial than ever this year, so let’s get pumped and improve your SEO strategy with a sparkling new SEO campaign! In this post, I’ll tell you just how … Continue reading How to Plan an SEO Content Strategy to Rank Higher →

How Outsourcing Content Helps You Grow Your eCommerce Business

Content Strategy

Derek Gallimore December 26, 2021 Running an e-commerce store is not just about selling products to your customers. You need to attract more audiences that can potentially turn to paying customers to grow your business. Having a stagnant website and social media won’t dimply do the work. Nowadays, you need to create useful content to … Continue reading How Outsourcing Content Helps You Grow Your eCommerce Business →

Creating value when content and experience are data-driven

Content Strategy

GeekHive’s Gene De Libero connects the dots between CX, consumable content and data that links it together. Chris Wood on November 22, 2021 “The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief … Continue reading Creating value when content and experience are data-driven →

Be more confident in your content strategy with these 4 tips

Content Strategy

In this live webinar, learn how to get your content strategy to work, with a clear and repeatable way to measure, manage, and optimize. Cynthia Ramsaran on November 10, 2021 Do you ever feel like you are wasting time and money on content syndication? Marketers seem bound to ever-increasing and hard to achieve lead goals. … Continue reading Be more confident in your content strategy with these 4 tips →

Using SEO To Inform Your Website Content Strategy

Content Strategy

Susan Friesen September 6, 2021 Isn’t it exciting to build a new website? Picking the colours, designing your logo, getting the home page looking just right. I totally understand why entrepreneurs get caught up in how their website looks – that’s the fun part! The trouble is how your website looks is only half the … Continue reading Using SEO To Inform Your Website Content Strategy →

Why Your Content Strategy MUST Include Blogging

Content Strategy

Liz Papagni June 30, 2021 A few years ago, articles popped up everywhere proclaiming that blogging was dead. But then it didn’t die; it didn’t even get a little fever. In fact, a business blog is more important than ever. Companies that blog produce 67% more leads each month, so blogs are obviously one of … Continue reading Why Your Content Strategy MUST Include Blogging →