Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO. Greg Gifford on August 16, 2016 It’s time for my monthly column again, which means … Continue reading The secret to writing awesome local content
by Josh Engroff, Op-Ed Contributor, August 12, 2016 The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging — what marketer took them seriously at the beginning? What marketer dares to ignore them now? Digital life has already turned on that imperceptible pivot where the future … Continue reading Advertising’s Walking Dead, Or: Toward a New Marketing Stack
by Benjamin Brandall July 24, 2016July 24, 2016 We’ve all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you’ve heard over and over again. I’m pretty sick of it, so thought I’d compile something from my personal experience from a year of writing. … Continue reading Content Creation: What I’ve Learned From Writing 157 Articles This Year
by Rupert Adam July 5, 2016 Follow @emailcenterJuly 5, 2016 Dynamic content is a term used for when the body of an email changes depending on the recipient, going beyond simple first name personalisation. Forget having to spend time on creating multiple emails with content variations, with dynamic content you can use one email campaign … Continue reading What Is Dynamic Content And How Is Data Used?
by Sanjay Shetty July 4, 2016 Follow @sanjayshettyJuly 4, 2016 Top 3 Social Media Mistakes Mistake #1: Content Creation Yes I know it sounds strange. However, it is so easy to create content on social media that people just dive in and create lots of content. They have a content calendar and various kinds of … Continue reading Failing At Social Business? This Could Be Why
by Rachel Winstead July 1, 2016July 1, 2016 When brands start work on a content marketing strategy, they often forget that content is a multifaceted tool. In addition to sales, customer retention, and customer service, your online content serves as a beacon for talent. If you want your brand to attract the best and the … Continue reading Lure the Right Job Candidates With Exceptional Content
by Chris Lake July 1, 2016 Follow @DigitalDockUKJuly 1, 2016 Everybody seems to have a blog. To be more precise, there are over 150 million of them eating up the internet. While that’s great for freedom of speech, it is more of a problem for businesses or individuals eager to enhance their profiles. The vast … Continue reading Content Pooling: How To Supercharge Your Blog Page
Learn how to track the true performance of your content with meaningful data. Use deeper analytics to inform your strategy. We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is … Continue reading How to measure the true performance of your content
By Liz Farquhar June 9th, 2016 Ask a marketing team what they struggle with the most and chances are good they’ll say content creation. There’s also good reason why creating content remains a major hurdle for marketing teams: it is always easier said than done. At this point, 80 percent of companies are using content marketing, … Continue reading 5 Instant Content Creation Tips
by Heather Baker June 8, 2016June 8, 2016 In Search of the (Elusive) Perfect Blog Post Template There’s actually a profusion of them out there. Social Triggers has one, HubSpot has five and CoSchedule even put together a 5-point checklist they claim will ‘rock a perfect blog post’. Not to be outdone, Buffer went a … Continue reading The Perfect Article Has Exactly 738 Words (Just Kidding)
