By Courtney Danyel October 19th, 2016 If your site has a lot of content pages, analytics can be a challenge. Sure, you can identify the best and worst performing pages, but how can you analyze the performance of different categories, different groups, of content as a whole? Content Grouping is a feature in Google Analytics … Continue reading How to Use Content Grouping In Google Analytics
Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content. Rachel Lindteigen on October 14, 2016 Think for a moment about the last piece of content you published. Was it a blog post, a new page on your website, an e-book, a video or something … Continue reading 6 questions from elementary school are key to content creation success
by James ArnoldOctober 12, 2016 Badly done list posts give good bloggers a bad name. Like with everything else, list posts have their share of supporters and haters. A lot of established designers and bloggers talk about list posts as being recycled design garbage on the internet forgetting that they resorted to list posts when … Continue reading Tips to Create Amazing List Post
by Robert Nissenbaum Follow @rnissenbaumOctober 10, 2016 How you post and share content matters If you listen to me long enough and you’ll know I am more focused on social networking and being engaged than creating content. I’ll keep saying it too…. Your content is designed to play a supporting role. People do business with … Continue reading If You Want Results, Think About HOW You Post And Share Content
by Laurie Sullivan, Staff Writer @lauriesullivan, October 7, 2016 Consumers will give brands — even those they love — limited attention, yet the amount of content and the demand for attention from brands continues to rise. The average number of images and video that brands created and posted in the past 12 months in free … Continue reading Intel IQ Shares Its Content Strategy
By Sharon Hurley Hall October 4th, 2016 Evergreen content is often touted as the holy grail of content marketing. That’s because it’s content that continues to be relevant and brings traffic and attention year in, year out. But many people wonder how easy it is to create evergreen content and whether it is even possible to … Continue reading A Road Map To Evergreen Content
by David WitherSeptember 23, 2016 Content marketing is one of the most powerful tools out of the marketing toolkit. According to the Content Marketing Institute, more than 70% of businesses are creating more content than a year previously. And trust me, they aren’t crazy in doing so! CMI also commented that 77% of overall B2C … Continue reading 5 Ways To Build an Effective Content Marketing Strategy For Your B2C Startup
by Gretchen Tibbits, Op-Ed Contributor, September 16, 2016 Reactions to the phrase “branded content” today span a spectrum from “the only way to reach an audience” to “a thinly veiled attack on what’s left of journalism.” While there is an element of truth to both statements, I think we can all agree that they … Continue reading Branded Content Is Key To Growth
By Harsh Agrawal September 5th, 2016 Content marketing has come a long way. From a fancy term digital marketers used, to a mandate for every business. Content marketing is diverse. Your content marketing strategy can be as simple or complicated as you like. you can’t afford to be wrong with your content marketingYou can get going … Continue reading 6 Deadly Sins That Can Kill Your Content Strategy
Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each other. Megan Hannay on August 17, 2016 With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this year, Pew … Continue reading Local journalism, meet branded content: What the decline in print means for brands
