by Graham Jones May 19, 2016 Follow @grahamjonesMay 19, 2016 You want your website content shared, right? So why is it that so little of so many sites gets shared? Check out the sharing statistics on your website and the chances are you will find handfuls of shares, here and there. For most websites the … Continue reading Why Don’t People Share More Of Your Valuable Stuff?
by Nicole Jenet April 28, 2016 Follow @niceliseApril 28, 2016 If you’ve ever seen the term “native advertising” and automatically thought of content marketing, you’re not alone. However, content marketing and native advertising are absolutely positively not one in the same. First, just in case you still don’t know what content marketing is, get out … Continue reading There’s a Big Difference Between Content Marketing and Native Advertising
by Rachel Winstead April 21, 2016April 21, 2016 People of all ages gravitate towards Buzzfeed, but what makes this media outlet so attention-catching? While the media company does not always hit the mark with their rapid content production, they do sustain a massive readership that earns international attention. Small companies can use some of the … Continue reading 8 Things Buzzfeed Can Teach All Small Businesses About Content
By Nevyana Karakasheva April 21st, 2016 In a digital world where Content is considered to be king, you need to build up an army to ensure your kingdom’s safety and well-being. If your kingdom is your company blog, then how could you mobilize a heroic army when labor (copywriters, creatives, editors, columnists) and finances (your content … Continue reading 7 Ways To Turn Your Employees Into An Army Of Content Creators
As IDG’s first CMO, Josh London led the rebranding efforts for the company’s multiple websites, annual events and publications. Amy Gesenhues on March 18, 2016 ©IDG Communications, Inc. Photo contributed by Matthew Mikaelian. Last year, Josh London was named IDG’s first CMO. His inaugural task: overseeing a companywide rebrand that would impact IDG’s complete … Continue reading A CMO’s View: How IDG rebranded 100+ media properties
by Jessy Smulski March 5, 2016March 5, 2016 It’s happening again. The winds of change are sweeping across the SEO landscape and this time, they’re leaving behind quite a few ranking factors. HubSpot believes SEO will be unrecognizable within the next five years as new and diversified search behaviors leave marketers no choice but to … Continue reading SEO In 2016: What It Means For Your Content Strategy
