Anne Murphy December 15, 2014 Infographics are heavy hitters in content marketing. And their popularity continues to skyrocket. As a tactic, infographics saw the biggest rise in usage amongst B2B marketers, jumping from 51% to 62% this year. Visuals are, hands-down, the best way to grasp the attention of buyers. They into reader emotions, … Continue reading Infographic Inspiration From The Best Brands In Content Marketing
Dan Smith December 15, 2014 If you’ve read my past posts here on Business2Community.com, I’m sure it’s clear I have a strong focus on content. Able to be incorporated into – and have a positive impact on – any business activity, I’ve focused every SEO strategy I’ve been involved in during my decade in the industry … Continue reading Struggling To Secure Guest Blogging Spots? Chances Are You’re Making This One Mistake
Debi Lewis December 14, 2014 Blogging is often lamented as a torturous requirement of managing a modern business or nonprofit. Ugh, I know I should be blogging, I hear from my clients, but it’s just so much stinking WORK. You know what I think? Turn that upside down. Blogging is not nearly as much … Continue reading The Real Reason I Blog: I’m Lazy
Sue Reynolds December 14, 2014 You’ve taken several hours to write a blog, create a new Slideshare presentation, research and design an infographic or shoot and edit a video. The content is compelling and on brand. You feel good about it. I don’t have to tell you that creating your own content is hard … Continue reading Social Media: Getting The Most Out Of Your Content
Claire Broadley December 14, 2014 The Internet is awash with basic ‘how to’ articles about social media. When you’re creating content, these basic guides will get you so far. (You need good content, a few social media accounts, and a featured image – you get the idea.) But some of my clients wonder why … Continue reading How To Write Articles That People Share
Claire Broadley December 14, 2014 How often do you cast a critical eye over your website content? Businesses update their blogs regularly as a matter of course. But they often neglect to maintain the copy on their main website. It’s surprising how quickly a regular web page can go out of date, and sometimes … Continue reading 6 Signs It’s Time To Replace Your Web Content
Kim Speier December 12, 2014 Blogs have become incredibly popular in recent years, and it seems like every business has one. But what exactly is a blog? And how does it contribute to your marketing strategy? According to HubSpot, a blog is “a website with frequently updated content about a specific keyword or topic.” … Continue reading Is A Blog Really Worth The Time?
Ann Smarty December 13, 2014 Consistency is both the most important part of being successful in blogging and the most difficult. The journey often starts with passion but then it needs to become a habit. At first, you have a fountain of never ending topics that you can tackle. You jump in with both … Continue reading Experiencing Blogging Block? Then You Need These 6 Tips And Tools
Lori Soard December 11, 2014 Blogger and SEO expert Jeff Bullas has written about the importance of evergreen content in the wake of Google’s Panda and Penguin algorithm updates. He states, “Although keeping a news site or a blog up to date with fresh daily content is important and an effective way to generate … Continue reading Why Evergreen Articles Are Important to Your Blog’s Success and How to Write One
A well-written subject line is the key to getting great placements, but how do you craft a good one? Contributor Kelsey Libert shares tips based on a survey of more than 500 publishers. Kelsey Libert on December 10, 2014 Earning placements from high-authority publishers is the single best way to garner the most views, … Continue reading Survey Of 500+ Publishers Reveals How They Want To Be Pitched [Part II]
