Barry Roos December 20, 2014 As capital hill staffer Elizabeth Lauten found out, a facebook post that can take 10 seconds to write, can ruin a career years in the making. In case you missed it, here is what she said: “Dear Sasha and Malia, I get you’re both in those awful teen years, … Continue reading Think Before You Post!
Ashley Bailey December 19, 2014 Your knee-jerk reaction when writing a blog for your business is to write content directly related to your business. You want to discuss why people should shop at your business and why your products are the best. But the truth is, if your readers wanted you to sell to … Continue reading The 3 Questions You Should Ask Yourself Before Publishing Your Next Blog Post
Venchito Tampon December 19, 2014 Using blogs as a business tool is a relatively new concept, but one that is growing exponentially. The truth is that companies are becoming more public and more personal. This is a major step forward for business as a whole, as it allows customers to connect more deeply with … Continue reading 6 Effective Strategies To Improve Business Blogging
Leo Strupczewski December 19, 2014 By the time December rolls around, business talk starts to get buzzy. A whole bunch of people are reading blog posts and Forbes articles about trends for the new year, becoming prognosticators themselves, and serving as armchair experts on what you need to focus on once your calendar flips … Continue reading Four Words for 2015 and What You Need to Know About Them
Mobile marketing is top of mind for many, along with content, video and social all playing an integral role in the coming year. Amy Gesenhues on December 18, 2014 What’s in store for marketers next year? To help prepare for 2015, we asked sixteen of today’s leading CMOs their predictions for the new year. From … Continue reading What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions For 2015
Emily Faget December 17, 2014 What would you do to gain more leads than 40 percent of your competitors? The answer is much simpler than you might think: build a business blog. According to Hubspot, 60 percent of businesses who blog acquire more customers. Considering blogging is free, unlimited and has a practically eternal … Continue reading 3 Tried And True Ways To Fill Your Blog Publishing Calendar
Carlos Hidalgo December 17, 2014 I have been to many conferences and read many marketing articles about having marketing get a seat at the table. Of course this is in reference to CMOs being a part of the executive conversations that occur in the boardroom with the other members of the C-Suite…something that is … Continue reading Four Keys Areas Where the CMO Must Lead
Alice Elliott December 16, 2014 Any successful blog’s goal is to create a personal connection. A successful blog wants you to know we are listening to you and addressing your concerns. The reason is in essence we’ve built a “virtual friendship.” We help each other grow and excel! I can’t even count the times … Continue reading How To Build A Successful Blog By Connecting
As marketers, we use technology for outgoing communications and campaigns. Contributor David Rodnitzky exhorts us to use the latest tools internally, as well. David Rodnitzky on December 16, 2014 We live in a world with instant access to information. Think about a simple question – “What is the population of Iowa?” — and consider how getting … Continue reading Help Your Marketing Team Build Airplanes, Not Minotaurs!
Liz Murphy December 15, 2014 Okay, so we’ve told you why your business needs a blog, reinforced the importance of writing well and even shared some sweet hacks on how to streamline your blogging process. But let’s cut to the chase – just like your fancy sushi lunch doesn’t count unless you Instagram it, what’s the point of putting time and … Continue reading How To Write A Business Blog That Actually Gets Read
