Jon Whitbeck December 29, 2014 A Quality Blog Can Build Your Business So, you think you want to blog? I’m all for it. I’m always encouraging my clients to blog. It’s a good idea for a variety of reasons. It is one of the best ways to connect personally with your existing audience, your industry … Continue reading 10 Steps To Build A Quality Blog
Brian Honigman December 27, 2014 Social media has been called many things over its short but storied history, but one thing it has almost never been called is “slow.” There’s a common, implicit understanding that the results social media marketing delivers are primarily immediate. The social success stories we constantly hear about are the … Continue reading How to Levarage Google+ & Pinterest Search for Long-Term Impact
Erica Abbott December 27, 2014 Most of the time, the start of a new year is signaled by making some type of resolution, whether it be pledging to go to the gym more often or spending more time with family. But those resolutions are rarely kept and they usually end up getting broken a … Continue reading 5 Pinterest New Years Eve Ideas That Are Better Than Making A Resolution For 2015
Allison VanNest December 26, 2014 As December draws to a close and we count down the last days of 2014, you may want to take stock of your business blog. Now is a great time to run some numbers and look at the data to find out which strategies worked well and which need to … Continue reading Your Year-End Business Blog Review
Dani Zehra December 26, 2014 I have had some interesting experiences when I have gone to meet certain clients about what they want to put up on their website. You get a whole host of ideas with variations of schemes. This image should go there, this text should be of this size, a list … Continue reading 7 Must-Know Tips When Starting a Blog
Asha Sharma shares how “democratizing” Porch’s data enables all team members to make better and faster data-driven decisions. Amy Gesenhues on December 24, 2014 Last July, we had the opportunity to get to know Porch’s CMO Asha Sharma. Now, before we close out the year, Sharma is sharing why analytics are crucial to the … Continue reading A CMO’s View: Porch’s CMO Says Analytics & Data Are At The Core Of Everything For The Home Improvement Network
What is a “culture of content,” and how can organizations foster one? Columnist Rebecca Lieb explains. Rebecca Lieb on December 23, 2014. Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, recruiting, PR and product groups. All these constituencies have the capability to … Continue reading Culture Of Content: The Success Criteria
Ayodeji Onibalusi December 21, 2014 Many will agree with me that the blog post by Matt Cutts announcing the “death” of guest posting is one of the biggest news to ever affect the internet marketing industry. For weeks, experts deliberated over how harsh the decision was, why guest posting had quickly become a namesake … Continue reading Experts are Saying Guest Blogging will Rule in 2015: Find out Why!
Tony Adragna December 20, 2014 Too often, companies create buyer personas, but are not sure how to write blog content that caters to them. While there are several aspects to consider when writing to your buyer personas, there are some key points you should make sure to focus on. Write Blog Posts to Specific … Continue reading How to Write Blog Content for Your Buyer Personas
Amber Kemmis December 20, 2014 Leads are down, you need to act fast, and you know creating an ebook will likely do the trick. Unfortunately, time is money, and you’ve got little to spare. It is true. Ebooks can be very time consuming to write, and there are some cases where you want to … Continue reading Writing Ebooks Like a Pro: 10 Strategies to Get it Done Fast
