Category Archives: Content Marketing

Why context is digital marketing’s next frontier

Once upon a time, personalizing content was the ultimate in marketing sophistication. No more, says columnist Rebecca Lieb, who urges marketers to think deeply about why, how and where customers seek out their brands. Rebecca Lieb on August 4, 2016   Since the dawn of digital marketing, practitioners have hailed personalization as the ultimate in sophistication. Calling … Continue reading Why context is digital marketing’s next frontier

What Is Content Advertising, and Should You Be Doing It?

August 3, 2016 As an industry, digital marketing moves fast – really fast. Tools, apps, and technologies that were indispensable just a few years ago have now become obsolete, and marketers in every sector and vertical are constantly looking for new ways to reach their audiences. Unfortunately, this break-neck pace also means that digital marketing … Continue reading What Is Content Advertising, and Should You Be Doing It?

How to master content marketing for your e-commerce company

It’s not just about having a blog. Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and drive them to purchase. Steve Olenski on July 29, 2016   Getting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s not easy attracting … Continue reading How to master content marketing for your e-commerce company

How to Leverage Visuals for Powerful Content Marketing

by Karen Taylor July 13, 2016July 13, 2016 While GE has consumer-facing boards on Pinterest, it’s the company’s B2B boards that get the lion’s share of attention—especially its Badass Machines page. It features the “biggest and baddest technologies produced by GE.” What’s sparking this major attraction? In a word, visuals. GE creates epic behind-the-scenes photos … Continue reading How to Leverage Visuals for Powerful Content Marketing

How to maintain content marketing focus in long-running SEO programs

Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign. Derek Edmond on July 5, 2016 A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a … Continue reading How to maintain content marketing focus in long-running SEO programs