Category Archives: Content Marketing

Global content marketing: It’s gonna be big!

Taking a content marketing program beyond national or regional boundaries is a complex undertaking. Columnist Rebecca Lieb shares what she’s learned about challenges and best practices as marketers seek to expand upon their successes. Rebecca Lieb on November 22, 2016   For the past few months, I’ve been interviewing content marketing executives at global enterprises … Continue reading Global content marketing: It’s gonna be big!

With AHAthat, Social Media and Content Marketing Go Together Like Peanut Butter and Jelly

by Monica Romeri Follow @MJRomeriDDCSeptember 2, 2016 When put together, content marketing and social media create a powerful synergy—increasing the reach and effectiveness of each. THiNKaha has revolutionized social media content with AHAbooks, a fresh, exciting type of content: social-media-sized ebooks comprised of 140 pages of 140 characters—or 140 tweets. Promote your AHAbook on social … Continue reading With AHAthat, Social Media and Content Marketing Go Together Like Peanut Butter and Jelly

16 experts share how to boost results from your current content marketing

How can your company improve its content marketing? Columnist Quinn Whissen asks a group of industry mavens to weigh in on their top tips. Quinn Whissen on August 26, 2016   We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see … Continue reading 16 experts share how to boost results from your current content marketing

Why context is digital marketing’s next frontier

Once upon a time, personalizing content was the ultimate in marketing sophistication. No more, says columnist Rebecca Lieb, who urges marketers to think deeply about why, how and where customers seek out their brands. Rebecca Lieb on August 4, 2016   Since the dawn of digital marketing, practitioners have hailed personalization as the ultimate in sophistication. Calling … Continue reading Why context is digital marketing’s next frontier

What Is Content Advertising, and Should You Be Doing It?

August 3, 2016 As an industry, digital marketing moves fast – really fast. Tools, apps, and technologies that were indispensable just a few years ago have now become obsolete, and marketers in every sector and vertical are constantly looking for new ways to reach their audiences. Unfortunately, this break-neck pace also means that digital marketing … Continue reading What Is Content Advertising, and Should You Be Doing It?