By Adrienne Erin September 4th, 2017 Developing strong, cornerstone content is one of the most important things you can do when trying to expand your audience, customer base and business online. Not only does great content help you attract high-quality target audience members and establish a foundation of trust, but it also contributes to your … Continue reading Checklist For Creating Powerful Cornerstone Content
Anuj Agrawal, CMO for Earth Networks, will be a panelist for the “From Prospect to Reference Customer: Maximize Lifetime Value with Martech” session at MarTech Boston. Amy Gesenhues on September 1, 2017 Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software … Continue reading Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience. Rachel Lindteigen on August 18, 2017 As marketers, we sometimes want to be everything to everyone. But the reality is, if we … Continue reading Why choosing a niche helps you produce better content
Columnist Scott Rayden sits down with 3Q Digital’s Aaron Bart to discuss the evolution of UX and how it’s increasingly intersecting with performance marketing and the growth of brands. Scott Rayden on August 3, 2017 When I started working in the performance marketing industry, I always admired the great creatives in the world. … Continue reading The CMO audit series, Part 4: The convergence of UX and performance marketing
As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare. Chuck Moran on July 25, 2017 Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level function … Continue reading Navigating the programmatic turn in content distribution
Karl Wirth — July 22, 2017 Follow @wirthkarl — July 22, 2017 Content creation is nothing new in the marketing world. Yet it has traditionally been seen as more of a B2B demand generation tactic — a key component of both an inbound and account-based marketing strategy. But B2C marketers are directing more budget toward … Continue reading How to Combine Product and Content Recommendations on Your E-Commerce Site
Content Marketing Institute’s latest survey aims to better understand how content marketers are managing their content strategy. Amy Gesenhues on July 14, 2017 According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing technology is posing a significant challenge for marketers. Sixty-six percent of the marketers … Continue reading Learning to use content management martech is biggest educational need for marketers
In part 3 of a series, columnist Scott Rayden takes a look at how ad tech has changed the game for our industry and outlines three core areas that will impact your ability to drive long-term growth from media channels. Scott Rayden on June 9, 2017 Driving long-term growth through media channels has changed … Continue reading CMO audit series, Part 3: Media channels (it’s not what you think)
By Sharon Hurley Hall June 6th, 2017 If you’re looking for a great way to speed up content creation, one of the best tips is to create outlines. I’ve used outlines since I started my career in journalism, and I’m not the only one to use them to improve the process of getting a … Continue reading How To Use Outlines For Better Content Creation
Sahail Ashraf — May 25, 2017 Follow @Talcontent— May 25, 2017 Instagram is officially taking over the world. Okay, maybe it’s not, but it has now become a bit of a tradition to look to Instagram for all that is cool and hip in online social media marketing. And the brand itself is leading the … Continue reading Is Your Content Strategy Ready For The #Summer On Instagram?
