Columnist Chandar Pattabhiram discusses the power of cultivating a ‘tribal’ feeling within a brand’s community, which can drive customers to action and advocacy. Chandar Pattabhiram on May 19, 2017 I speak a lot about the ongoing battle for the heart and mind of the customer and the role that brand plays in this important … Continue reading Hey, CMOs: Who owns your brand?
Hephzy Asaolu — May 16, 2017 Follow @http://twitter.com/iamladywriter— May 16, 2017 I needed to buy a skirt suit, so I went into a popular boutique in the suburb to get one. As I entered into the shop, the shop attendant greeted me and started showing me their latest shoes and bags. I told him, No. … Continue reading The Campfire Effect: How To 10x Your Email List With a Content Upgrade
Part 1: Customer journey — the greatest strategic need Part 2: Untangling the web of mobile technology Part 3: Media channels (it’s not what you think) Part 4: The convergence of UX and performance marketing Part 5: The rise of digital assistants Part 6: Analytics About The Author Scott Rayden Scott Rayden … Continue reading CMO audit series Part 1: Customer journey — the greatest strategic need
With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to build a strong mobile strategy. Scott Rayden on April 17, 2017 This CMO audit series sets out to … Continue reading CMO audit series, Part 2: Untangling the web of mobile technology
In our latest column, Editor-In-Chief Matt McGee introduces Marketing Land’s new home page and explains how and why you’ll sometimes see the same headline on two of our sites. Matt McGee on April 7, 2017 Did you notice? Just this week we launched a new home page here on Marketing Land. You wouldn’t notice … Continue reading Why we cross-post articles across our websites
Columnist Seth Price discusses how to scale your content marketing efforts efficiently and cost-effectively by applying a media-based model to content creation and distribution. Seth Price on April 7, 2017 Every day, billions of pieces of content are published like clockwork on platforms like Facebook, Instagram, Pinterest and Snapchat. Yet the clock has … Continue reading Scaling your content without draining your budget
Brian Basilico — March 13, 2017 Follow @bbasilico— March 13, 2017 I don’t know about you and how long you’ve been running your business, but my business started in 2001. This is about 16 years I’ve been doing business. Over the course of that time, I’ve accumulated a lot of assets. Some of it’s hardware, … Continue reading Can You Make Old New Again By Utilizing 3 Unused Assets?
When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts. Ron Varrial on March 1, 2017 For decades, there was a formula for how content creators — journalists, TV producers, radio show hosts — decided what consumers would get as … Continue reading Want stronger content? 7 steps to truly understanding your audience
Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program. Casie Gillette on February 16, 2017 If you’ve been working with one client or one site for a long time, you know it can be challenging to … Continue reading Keyword SWOT analysis: Finding your content opportunities
Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual. Julie Joyce on February 1, 2017 We’re creating a lot of content these days. It’s everywhere. Everyone is writing; everyone has a blog. I’m truly waiting for the day when … Continue reading How to go above and beyond with your content
