Category Archives: Content Management

CMOs Talk Authenticity, Engaging Consumers At Advertising Week

CMOs Talk Authenticity, Engaging Consumers At Advertising Week by Larissa Faw , (October 01, 2018) When consumers are telling you that they hate your ads, flocking to ad blockers and ad-free platforms, then putting the same ads in front of them is probably insane, says Raja Rajamannar, chief marketing & communications officer, MasterCard, during a … Continue reading CMOs Talk Authenticity, Engaging Consumers At Advertising Week →

5 Ways to Recycle Your Content Using Email

Content Management

Emily Wiseheart — August 28, 2018 — August 28, 2018 You spend a lot of time creating valuable content for your audience, but the value doesn’t have to stop on your blog or website. You can reuse this content in your email marketing to reach more of your audience and educate more of your supporters. … Continue reading 5 Ways to Recycle Your Content Using Email →

How to find good writers and other content marketing struggles

Content Management

You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here’s a look at how to hire good copywriters to help drive traffic and sales to your site. Jessica Foster on August 28, 2018 While the “content is king” mantra sits firm 0n its throne, it leaves one burning … Continue reading How to find good writers and other content marketing struggles →

Content Types: Blogs

Content Management

Jessica Mehring — July 25, 2018 Follow @horizonpeak — July 25, 2018 It’s the first thing most people think about when they hear the term “content marketing.” Blog posts. Short, long, shallow, deep, top of funnel, bottom of funnel, Google loves ‘em, Google no longer cares about them … Of all the content types, blog … Continue reading Content Types: Blogs →

Thin Content: How to Diagnose and Fix the Issue

Content Management

By Ann Smarty April 17th, 2018 “Thin” content is one of the most misused and loose terms in our industry. Whenever there’s an inexplicable drop in rankings, a lot of experts are ready to jump in and blame an alleged “thin” or “duplicate” content penalty. On the other hand, whenever Google is willing to confirm … Continue reading Thin Content: How to Diagnose and Fix the Issue →

3 Keys to Develop a Powerful Tone of Voice in Content Marketing [Infographic]

Content Management

Beatrice McGraw — April 7, 2018 Follow @McgrawBeatrice — April 7, 2018 The tone of voice in content development is critical. It is something that most marketers forget to focus on. Tone of voice in content is not what you say, but how you say it. It’s actually the tool that enables us to have … Continue reading 3 Keys to Develop a Powerful Tone of Voice in Content Marketing [Infographic] →

Is Interactive Content the Future of Content Marketing? [Infographic]

Content Management

Stacey Rudolph — March 23, 2018 — March 23, 2018 The truth about content marketing is that it has enabled customers to be more empowered than ever. Many buyers are now moving away from traditional marketing tactics and are instead scavenging for the right content online to get information about products they are looking for. … Continue reading Is Interactive Content the Future of Content Marketing? [Infographic] →

CMO audit series, Part 6: Analytics

Content Management

In Part 6 of a series, columnist Scott Rayden walks you through the top areas you should focus on in marketing analytics and how to implement them. Scott Rayden on November 27, 2017 No marketing department has an unlimited budget. The money question for us (pun intended) is “How can we best allocate budget to … Continue reading CMO audit series, Part 6: Analytics →

3 Ways Content Beats Advertising

Content Management

Peter Sheldon — October 11, 2017 Follow @magento — October 11, 2017 StartupStockPhotos / Pixabay You probably use an ad blocker, and so do your customers. Those who don’t can suffer from banner-blindness. So how can merchants drive customer engagement and boost sales? The answer is content marketing—a must-have in your digital arsenal. Instead of … Continue reading 3 Ways Content Beats Advertising →

CMO audit series, Part 5: The rise of digital assistants

Content Management

As digital assistants become more pervasive, how will marketers adapt? Columnist Scott Rayden outlines the steps you can take to help your brand stay ahead of this emerging trend. Scott Rayden on September 28, 2017 If I were writing this post even a year ago, I’d (still) be focusing on the mobile experience. Even … Continue reading CMO audit series, Part 5: The rise of digital assistants →