Colleen McKennaJuly 13, 2015 If you create content and use LinkedIn to build your credibility and expertise, this post is for you. Notice the word create, not curate or share. Posting long form original content on LinkedIn is a win-win. Not your company’s, not someone you know; your original thoughts and expertise. I encourage you … Continue reading 6 Tips for Publishing Your Original Content on LinkedIn
Sandra GiffinJuly 9, 2015 In this age of social media it is essential to have a presence or you won’t exist. You need to attract followers who share your interests. And to get followers you have to contribute something of value that goes beyond you and your business. Social Media is a big party. Here’s … Continue reading How To Find Great Content to Share
Have you been debating which advertising channels to pour your money into? Columnist Scott Rayden lays out the signs that your media mix may need a refresh. Scott Rayden on July 9, 2015 One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right … Continue reading 7 Signs CMOs Need To Examine Their Media Mix
As the line between content and content marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for content professionals. Rebecca Lieb on July 7, 2015 Increasingly, brands are making room for executive content roles within their organizational structure. I’ve been studying content roles in the enterprise for some time now, and realize there’s … Continue reading The Difference Between Content And Content Marketing
Nikhil SharmaJuly 6, 2015 You create content to be shared in order to achieve specific, and measurable results; often directing people back to your website. Understanding which of your pieces of content is shared and by whom helps you create more valuable work. But how do you track people who hyperlink a URL to your … Continue reading Why Fortune 500 CMOs Love Dark Social
Visual trumps text, so make it a key part of your marketing strategy, says columnist Jim Yu. He outlines seven steps to follow when telling your story with visual content. Jim Yu on June 30, 2015 Visual content has been dominant in the marketing and personal communication worlds. In recent years, professionals have begun to … Continue reading Visual Content Marketing: Building Digital Stories That Really Connect
Ernan RomanJune 27, 2015 Customers become “brand partners” when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer’s needs. Following are important findings from a new study on loyalty conducted by the Direct Marketing Association and Forrester Research analyst Tina Moffet: 58% of marketers were dissatisfied with their … Continue reading CMOs Must Shift Focus from Transactions to “Addictive Experiences”
If you’re tapping into user-generated content, you need to be cautious with how you interact with your fans, says columnist Jordan Kretchmer. He offers these tips on how to play it safe. Jordan Kretchmer on June 26, 2015 User-generated content is soaring in popularity among both marketers and consumers. But in this golden age of … Continue reading Rights Management 101: The Do’s and Don’ts of User-Generated Content
Laurie Sullivan @lauriesullivan, (June 27, 2015) With billions of pieces of data collected daily from searches on its site, About.com has launched a data-backed content creation lab it calls IDEA Studio, supported by more than a dozen creative team members and several data PhDs. The group will take on advertising conglomerates like WPP, which recently … Continue reading About.com Opens Data-Rich Content Creation Idea Studio
by Steven Eastlack June 26th, 2015 If there is one thing small businesses don’t lack, it’s access to a wide variety of tools to aide in the content creation process. The only true way to figure out which tool you enjoy using the most and find works best is to test them out. But, it … Continue reading 10 Tools To Help With The Content Creation Process
