By Lyena Solomon|2016-06-02T08:42:32+00:00June 14th, 2016|Content, Inbound Marketing, SEO|0 Comments When you have thousands of keywords to target, focusing on 3 phrases to rank higher does not pay off as much. When you have thousands of pages on your website, optimizing a handful will have a low overall ROI. Inspecting specific queries and results in SERPs … Continue reading How To Do A Content Gap Analysis
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be “quality content” and adds his own thoughts and tips based on his experience in the SEO industry. Patrick Stox on June 10, 2016 We’ve all heard that content is king and that you need to write high-quality content, or now … Continue reading What is quality content?
Content strategy is about more than keyword rankings and backlinks. According to contributor Kyla Becker, it’s about focusing on the customer’s needs. Kyla Becker on June 6, 2016 On more than one occasion, I have been asked the question, “What is the value of developing content?” Typically, the person asking the question already has an … Continue reading Maggie: the essence of content strategy
by Chris Abraham June 4, 2016 Follow @chrisabrahamJune 4, 2016 It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. In a perfect world, we humans … Continue reading Help Google Help You Optimize Your Content for Search
By Michael Georgiou June 3rd, 2016 A sales funnel is the process through which a lead is acquired, nurtured, and converted into a customer. In the shape of an inverted pyramid, leads are filtered as they progress through the funnel, en route to being turned into customers. With email and content marketing, it is crucial that … Continue reading How To Create Content That Matches Your Sales Funnel
Failure isn’t always a bad thing. Columnist Rachel Lindteigen says that by looking at what didn’t work, you can learn more about your customers and gain a better perspective for future content. Rachel Lindteigen on May 27, 2016 While no one sets out to fail at something, it seems the fear of failure is … Continue reading Stop fearing failure and be brave in your content marketing program
by Wendy Lindars May 26, 2016 Follow @enx2marketingMay 26, 2016 There’s nothing worse than going to a website to look something up and not finding the information you’re looking for. It happens more often than not. Some website developers are more interested in how the website looks or how it ranks on Google than whether … Continue reading Quality vs. Quantity Part 1: When There’s Not Enough
By Stephen Moyers April 26th, 2016 Content is king. The phrase is old, but it still captures the essence of online marketing. Many marketers still focus largely on text content when they see that phrase. In reality, visual content is much more effective and more easily shared. Image-based content such as infographics and video marketing stands … Continue reading Think Outside the Text: How to Diversify Content for Better Visibility
By Alex Sebuliba April 13th, 2016 You know the tasks that stay on your to-do list for months? The kind that, when you enter the office on a Monday, you say, “I WILL get it done this week” and six months later it’s still pending? A task like competitor monitoring? You know you should be stalking … Continue reading Create Winning Content: 5 Reasons You Need To Stalk Your Competitors
by Eric Siu April 7, 2016 So you created what you thought was a masterful piece of content but there’s no traffic coming in. The marketing experts talk about the importance of content marketing and how it has made a world of difference in their businesses. The traffic and leads just seem to gush in … Continue reading Content Expansion: How To Maximize Your Content
