Quality content is great, but it won’t improve your SEO if it’s not based on solid keyword research. Columnist Jayson DeMers shares his tips for focusing your content on the right keywords. Jayson DeMers on April 5, 2016 The worlds of content marketing and SEO are constantly changing, and it can be difficult to … Continue reading How to find relevant and proof terms for your content
by Kristina Jaramillo March 22, 2016 Follow @GetLinkedInHelpMarch 22, 2016 Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of … Continue reading CMOs Fail to Go Beyond Brand Awareness on LinkedIn & Prove a Clear Social Media ROI
by Andre W. Klein March 22, 2016 Follow @akleines2March 22, 2016 Let’s first set the base… you probably know how to create content that gets clicked, but content that gets clicked works differently from content that gets shared. But having your content shared should be one of the ultimate aims for your brand online. The … Continue reading Psychology of Sharing – How to Create Content That Gets Shared
by John Levitt March 17, 2016March 17, 2016 Spending on native ads is expected to reach $ 21 billion by 2018. And as marketers begin to invest more heavily in content, they need to start thinking like editors and audience developers — finding ways to better understand their audience. (March 20, 2016) at Publishing Executive’s … Continue reading Sponsored Content vs. Editorial Content: Does It Have To Be Either/Or?
By Hollie Whitehead March 16th, 2016 Feel like you’re finally out of great content ideas? Don’t worry, we’ve all been there! One of the biggest challenges of writing content for any readership is figuring out just what to write about. This is why blogging is such a seemingly easy, but realistically daunting task. But don’t give … Continue reading 11 Ways to Come Up With Great Content Ideas When You’ve Ran Out
by Katerina Petropoulou March 14, 2016 Follow @kat_petropoulouMarch 14, 2016 Compelling content will attract the right people to you, allowing you to build an audience of current and potential customers. More than that, posting great content on social is the the first step to higher engagement rates and a larger audience. The question is, how … Continue reading 10 Tools For Discovering Content Your Followers Will Love To Share
by Brooke B. Sellas March 9, 2016 Follow @madSMscientistMarch 9, 2016 When it comes to Facebook content, one thing we always hear from clients is, “I have no idea what to post to Facebook.” Or, “I have nothing to post to Facebook.” While you may not know what to post, trust me, there are plenty … Continue reading 6 Ways To Create Amazing Facebook Content [Guide]
Even as social channels are proliferating, engagement is dropping. Columnist Blaise Lucey discusses the reasons for the problem and what marketers should do in response. Blaise Lucey on March 3, 2016 Does your brand’s Twitter account seem like a ghost town? How about your Facebook and LinkedIn page? If you’ve noticed a drop in … Continue reading The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It
Newest version of Livefyre’s 2013 acquisition adds team collaboration, creation of entire web pages, and live updating. Barry Levine on March 1, 2016 In 2013, content curation platform Livefyre bought Storify, a tool for combining social posts into a single story. Today, Livefyre is announcing Storify 2, an updated version that is integrated with … Continue reading Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2
by Laura Cole February 24, 2016February 24, 2016 Everywhere you look, there are statistics with reaffirm blogging as a popular and potentially lucrative past-time. Take the fact that companies that blog are known to receive 97% more links to their website, for example, or the assertion that blogs have become the fifth most trusted resource … Continue reading The Art of Content Creation: The Technical Side of Writing a Blog Post
