Annette Franz — February 1, 2018 Follow @annettefranz — February 1, 2018 Image courtesy of Pixabay Does your company put profits before people? I bring this up because I’ve seen a particular phenomenon many times: executives decide to put their employee experience and customer experience improvement efforts on pause because sales figures are down. Clearly, … Continue reading Put People Before Profits
Category Archives: Consumer-Centric Marketing
Speed And Ease Make “Great” Online Experience
Speed And Ease Make “Great” Online Experience by Jack Loechner , Staff Writer @mp_research, November 9, 2017 According to a new study from Cloud IQ, published by Marketing Charts, 47% of online shoppers in the US, UK and Australia deemed speed “critical” to a great online experience, with another 47% saying it’s “important.” Close behind … Continue reading Speed And Ease Make “Great” Online Experience
How A Customer Culture Has Created “The Amazon Effect”: A Vision of the Future
Christopher Brown — July 20, 2017 Follow @marketculture — July 20, 2017 Ever since reading the classic Competing for the Future, I realized that a business leader must have one eye on the present and the other on the future. Every organization is running two businesses – today’s business and tomorrow’s business! To build capabilities … Continue reading How A Customer Culture Has Created “The Amazon Effect”: A Vision of the Future
Trends Drive Decline In Consumer Trust
by David Baker, Op-Ed Contributor, (July 11, 2016) What a crazy summer already. Trump has led the domestic headlines and even got the interest of email marketers with very visible poor practices that we all cringe at. There’s Brexit, Wimbledon, terrorist attacks, EUFA Euro, race protests, and the stock market. This is also the … Continue reading Trends Drive Decline In Consumer Trust
Get Ready For A Shift To Consumer-Centric Marketing
What can you do to move your organization away from silos and toward an approach that centers on the customer journey? Columnist Nathan Safran shares tips and explains why the change is critical. Nathan Safran on September 11, 2015 A recent IBM study (PDF) of 100 enterprise CMOs found that marketers are shifting customer acquisition … Continue reading Get Ready For A Shift To Consumer-Centric Marketing