Category Archives: Community Building

Why Your Business Should Be Active in Your Community

Kayla Sanders — January 31, 2017 Follow @kmaree_sanders— January 31, 2017 When your business engages with the surrounding community, the benefits ripple outward as you connect with both employees and consumers on a deeper level. Your employees will value having opportunities to engage with their community, whether through donations of funds or time to the … Continue reading Why Your Business Should Be Active in Your Community

Community Marketing 101

Marketing in an online community is one of the most effective ways to garner brand loyalty. But failure to follow these basic guidelines could position you for opening Pandora’s box. Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that previously took place in the … Continue reading Community Marketing 101

Why Social Media Isn’t the Answer for Your Community Marketing

Mary Napoleon — October 28, 2016 Follow @mknapoleon— October 28, 2016 It’s easy to see how social media marketing has become confused with community marketing over time. Social networks can be a great place to promote content, engage leads and build an audience, but these networks alone can’t accommodate authentic conversations with customers. Some brands … Continue reading Why Social Media Isn’t the Answer for Your Community Marketing