As customers gain data agency, clean metrics stop masking the gap between engagement and commitment. By Jay Mandel January 12, 2026 Dirty data damaged marketing — not because it was messy or incomplete, but because it trained systems to misunderstand people with confidence. Partial signals were treated as truth. Inference replaced intent. Surveillance … Continue reading The myth of brand community in the age of data agency
By James Rojas and John Kamp February 18, 2022 What do you want to see in your neighborhood? What do you want to see in your park? What do you want to see on your street? These are questions that seem inclusive, democratic, and generous. And they are some of the most common … Continue reading To build the communities people really want, we need to talk less and play more
Sahail Ashraf January 8, 2022 Online communities exist, and brands are starting to realise just how important they are. But how do you create one? Should you create one? We take a look at the key points behind this growing phenomenon. While some would argue that social media is all about community, there is another … Continue reading Building a Community Online
Plus, TransUnion launches TruAudience. Kim Davis on August 26, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, … Continue reading Building a community
In the first part of a two-part article we look at why even B2B marketers are talking about community. Kim Davis on August 25, 2021 “I was just being selfish. I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A lot of … Continue reading Why community could be the next big thing in marketing
Ashley Perssico December 1, 2020 It goes without saying that 2020 has been quite the year. In fact, you’re probably sick of hearing things like “in these unprecedented times,” and “now more than ever,” just as much as I’m sick of typing them. But, it’s true. We are in unprecedented times. And, now more than … Continue reading How to Support Your Community this Giving Tuesday
Jonathan Crossfield September 2, 2020 When I made my first tentative steps onto the internet, approximately **cough** years ago, like most people I was a very passive user. It seemed like a reasonably handy way to look up information related to my hobbies, usually wrapped in a garish Geocities website full of animated icons and … Continue reading Community Education: 4 Lessons for Better Forums and Groups
Janet Fouts — May 30, 2020 If you know me, you know that community has always been the backbone of my work, and the foundation of my business. You may also know that taking a thoughtful and mindful approach to how we communicate with others really matters. In the last week, I have been so … Continue reading What’s Wrong With Online Communities Today?
Sahail Ashraf — May 28, 2020 As soon as COVID-19 began to take hold and countries began to take emergency measures to protect lives, brands started to look at how best to serve their customers during the crisis. It became clear that business was going to have to change on a massive level as people … Continue reading Community Management in the Times of an Epidemic
Lachlan Kirkwood — April 30, 2020 As user behaviors transform towards more private and meaningful conversations, engagement rates across branded profiles have started to shift. An engaging social media strategy is no longer reliant on simply publishing content in the open. Users now seek more authentic interactions across their own network and the brands they … Continue reading How to Utilize Communities to Grow Your Brand
