Penny Kooy — May 11, 2017 — May 11, 2017 Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets and project scope … Continue reading How to Truly Define and Measure Client Profitability in Creative Agencies
Category Archives: Business Development
Shiny Trophies: The Importance of Awards For Your Business
Carol Knight — May 11, 2017 — May 11, 2017 On behalf of a client, over the past few weeks I have been working furiously trying to craft text that showcases elaborate promotional campaigns in 500 words or less. Let me tell you, it’s a difficult task to undertake given our profession’s tendency toward flowing, … Continue reading Shiny Trophies: The Importance of Awards For Your Business
Are You Busy Spreading Your Business to a Wider Audience?
Hana LaRock — May 7, 2017 — May 7, 2017 Every business has their niche, and within that, they may cater to a very specific kind of audience. Knowing your target audience is essential to bringing in more business and driving your marketing campaigns. However, as much as you should get to know your own … Continue reading Are You Busy Spreading Your Business to a Wider Audience?
Build Your Business Using Flipboard Magazines
Janette Speyer — May 5, 2017 Follow @websuccess— May 5, 2017 There are use many applications for businesses out there. This can be overwhelming! Where do you begin to sort through the chaos? When you run a business, days are long and time is non-existent. But, if you had to focus on that one single … Continue reading Build Your Business Using Flipboard Magazines
Tips for Successful Business Development Representatives
Dan Sincavage — May 3, 2017 Follow @dansincavage— May 3, 2017 The business development representative’s job is critical to the success of an organization. In fact, there is no role in a company that more directly impacts future prosperity, growth, and overall stability. After all, without sales, a company is quickly out of business. For … Continue reading Tips for Successful Business Development Representatives
Think Big: 4 Ways to Make Your Small Business Feel Like the Pros
Sarah Jordan — April 7, 2017 Follow @http://www.twitter.com/sarahmcjordan— April 7, 2017 Small businesses definitely have their advantages. They’re lean, nimble, and offer a niche product or service that big businesses sometimes can’t. But they can also feel detached from its customers if they’re not taking the right measures. And just because you’re small doesn’t mean … Continue reading Think Big: 4 Ways to Make Your Small Business Feel Like the Pros
Leveraging Your Unique Selling Points to Grow Your Business
Julie Chomiak — April 3, 2017 — April 3, 2017 In the past, we’ve discussed the importance of having a brand and how to build a brand that sticks. However, today we’re going to look into utilizing your brand for business growth. Every business aims to increase sales and acquire new customers, yet knowing how … Continue reading Leveraging Your Unique Selling Points to Grow Your Business
Tips For Creating A Return Policy for Your Business
Alice Chen — March 31, 2017 — March 31, 2017 A return policy outlines the details that allow your customers to return items that they’re not satisfied with or have changed their minds about. Establishing a fair return policy for your business is part of providing great customer service and shows customers that you genuinely … Continue reading Tips For Creating A Return Policy for Your Business
How to Use Networking Events to Build, Maintain and Grow Your Business
Bill Achola — March 28, 2017 Follow @billachola— March 28, 2017 In the year 1996, a young student named James Thomas Fallon left his college education to move to Los Angeles and pursue a career in comedy. He had a knack for humor, a talent for impressions, and one skill that set him apart from … Continue reading How to Use Networking Events to Build, Maintain and Grow Your Business
Does It Take a Genius to Run a Successful Business?
Darnelle O’Brien — March 17, 2017 Follow @thekissagency— March 17, 2017 We’ve all heard the “statistics”. “50% of small businesses fail in the first year” and “95% fail in the first 5 years” are bandied about on a daily basis. While I take these “stats” with a grain of salt, I do agree business is … Continue reading Does It Take a Genius to Run a Successful Business?
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