Elizabeth Harr — June 27, 2017 — June 27, 2017 Websites are the hub of visibility for professional services firms. And the rise of website traffic can be a key indicator for your firm’s success in raising its visibility and online reputation. A drop in traffic, however, could be a sign that your website may … Continue reading 13 Key Website Design and Development Areas to Bring in Business
Dave Brock — June 25, 2017 Follow @davidabrock — June 25, 2017 Myriams-Fotos / Pixabay Recently, I wrote, “Sales People Don’t Have The Time To Create Value With Customers…” Clearly, this is unacceptable if we are to drive business results. If we aren’t taking the time to create value with customers, then customers have no … Continue reading Our Value Creation Starts Within Our Own Company
Melanie Green — June 24, 2017 — June 24, 2017 Keeping your business alive and well takes a lot of energy, effort, and planning. It’s quite frankly exhausting! When you feel that you’re at your wit’s end and that you don’t want to work on your new business anymore, turn to these 10 sources of … Continue reading Getting Tired of Your New Business? 5 Sources of Inspiration That’ll Rekindle Your Love
You think you’re doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen gets past the hype and reveals the key questions you should be asking about your company’s data practices. Jeff Allen on June 20, 2017 Your boss or colleague has gone on another … Continue reading Five indicators of whether you’re doing everything you should with your business’s data
Benjamin Brandall — June 14, 2017 — June 14, 2017 Imagine you single-handedly run a lemonade stand. You get 20 customers each day and have just the right amount of ingredients for a day’s commerce. Then, out of the blue, you get coverage from the New York Times. Suddenly, there are customers queuing down the … Continue reading 8 Ways to Build a Scalable Business: Ideas to Try Right Now
Mandy Edwards — June 3, 2017 Follow @memktgservices— June 3, 2017 I want to be successful because I like to win. I’m not being arrogant, those who know me best know just how competitive I am. That competitiveness drives me to aim for success in whatever it is I’m doing. Success, for you, could mean … Continue reading 5 Elements to Being a Successful Business Owner
Jenny Stilwell — June 2, 2017 Follow @jennystilwell— June 2, 2017 When the time comes to ramp up your business, and invest resources for growth, you really need to know your numbers so you don’t invest in the wrong things. Here is a very simplified summary of the key numbers you need to know: Sales … Continue reading Scaling Up – Know Your Numbers
Aashish Sharma — May 26, 2017 Follow @ineedseo— May 26, 2017 The concept of maximizing profits is one that every entrepreneur should be well familiar with. Especially in your infantry stage of your business, the need to pay yourself can largely affect your capacity to use some money for reinvestment from your business. An investor … Continue reading Tips to Maximize Profit Through Proper Reinvestment
Penny Kooy — May 11, 2017 — May 11, 2017 Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets and project scope … Continue reading How to Truly Define and Measure Client Profitability in Creative Agencies
Carol Knight — May 11, 2017 — May 11, 2017 On behalf of a client, over the past few weeks I have been working furiously trying to craft text that showcases elaborate promotional campaigns in 500 words or less. Let me tell you, it’s a difficult task to undertake given our profession’s tendency toward flowing, … Continue reading Shiny Trophies: The Importance of Awards For Your Business
