Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions by Laurie Sullivan @lauriesullivan, April 20, 2022 Despite the reach and the need for more data, only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making, and just 51% currently have employees who are dedicated to analytics, while about … Continue reading Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions
Peter Daisyme December 1, 2021 If you zoom out and look at the big picture, the challenge of improving your bottom line optimization is simple – theoretically, at least. You can increase your revenue, you can lower your expenses, or you can do both. Now, actually accomplishing this is a different story. The 2 Levers … Continue reading 7 Bottom Line Optimization Tips for Future-Looking Businesses
Amy Drader August 20, 2021 Business vector created by pch.vector – www.freepik.com Any chance this scenario or aspects of it sound familiar? “Our team is great at making decisions when everyone agrees, or the stakes are low. But we struggle otherwise. If we need to make a big decision, our goal is to decide together. … Continue reading Demystify Decision-Making, Apply Structure and Process
Steven Imke April 19, 2021 There is a well-documented cognitive bias that says that people see what they want to see and easily miss contradictory information. A particular type of cognitive bias is when a person suppresses information when it’s in their interest to remain ignorant. This type of cognitive bias is known as motivated … Continue reading The Truth About How Motivated Blindness Affects Business Decisions
Steven Imke January 29, 2021 The lessons of success and failure from the world’s response to the COVID-19 pandemic should have taught every business owner how the hierarchy of decision-making should be applied if you want to make better decisions. According to Thomas Sowell in his book “Knowledge and Decisions”, the more senior the decision-making … Continue reading What You Need to Know About Hierarchical Decision-Making
Paul Keijzer October 27, 2020 We all know that teams typically outperform individuals. Teams tend to perform better not only because they devote more people to work on a task but also because they bring together various set of skills and perspectives to create a multiplying effect. More minds are better than one, right? Not … Continue reading 4 Strategies for Better Group Decision-Making
Angela Hausman, PhD October 21, 2020 Developing a break-even strategy represents the best decision-making tool available to marketers regardless of industry or niche. As we begin our discussion of how a break-even strategy explodes your business, we need to agree on the definition of break-even then know how we calculate break-even. So, break-even is the … Continue reading Break-Even Strategy to Blow Up Your ROI: Using BE Analysis for Decision-Making
Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organization. Sebastian Compagnucci on August 5, 2020 As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But … Continue reading How search data can inform larger online business decisions
Angela Hausman, PhD June 18, 2020 Business success doesn’t just happen so making the right essential business decisions for success determines whether your business succeeds and how much success you find. Business success is a function of: careful planning attention to detail a focus on customer service a good business model and, a little luck … Continue reading Make Essential Business Decisions for Success
