Apeksha HariharJuly 16, 2015 Cupid struck when brands and bloggers decided to mingle in early 2012. While the meet cute was just the right thing to drive meaningful conversations online – executing extraordinary work within this form of marketing can be highly stimulating. Blogger outreach programs have by far been my favorite style of social … Continue reading Brands & Bloggers = Love at First e-Sight
Category Archives: Branding
9 Brands Perfecting The Art Of Facebook Video
Sahail AshrafJuly 8, 2015 There are no two ways about it; videos on Facebook are becoming incredibly powerful. In fact, they are arguably becoming a necessity for any brand that wants to reach and engage with an audience. Recent research suggests this, and a number of brands are being open about their approach to video … Continue reading 9 Brands Perfecting The Art Of Facebook Video
How Brands on Twitter Went Creative During the Leap Second
Priyanka RavaniJuly 5, 2015 June 30th 2015 was exactly a second longer than most days. So instead of the day ending at 23:59:59, the clocks were moved to 23:59:60 and then came the next day. That is called a leap second! This has been the 27th adjustment since the practice began in 1972, reason being … Continue reading How Brands on Twitter Went Creative During the Leap Second
Benefitting from the 4th of July on the 5th and Beyond
Aya TsurutaJuly 4, 2015 It’s right around the corner! The sun, the picnics, the fireworks, people bleeding red white and blue. That’s right, the 4th of July is only a few days away. Although no gift-giving is involved in this national holiday, the 4th of July like all holidays is a gift in itself to … Continue reading Benefitting from the 4th of July on the 5th and Beyond
The Power Of Brand Storytelling [Infographic]
Louis FoongJune 29, 2015 Whether it’s sharing a story over a campfire, reading to your kids at night, or relating a funny tale from your summer vacation, telling stories is an essential part of building a strong connection with the people in your life. That’s just as true with branding your company, as this report … Continue reading The Power Of Brand Storytelling [Infographic]
Using Native Advertising to Expose Your Brand’s Voice
Nikhil SharmaJune 17, 2015 The landscape of newsrooms everywhere is rapidly changing as more brands employ native advertising to generate brand awareness. A recent Forbes article talks about the once linear progression of stories. The reporter would write the story, it’d go through a series of edits, and then it’d be published, reaching the end … Continue reading Using Native Advertising to Expose Your Brand’s Voice
Learn From How The Top Brands Use Social Media
Susan SolovicJune 17, 2015 For the last eight years Tenet Partners has published its list of the “Top 100 Most Powerful Brands.” The variety of brands on this list is always remarkable and there are certainly a wide range of industries represented. For example, within the top 10 you have a soft drink maker (Coca-Cola … Continue reading Learn From How The Top Brands Use Social Media
Customers Consistently Ignored By Brands On Instagram
Anthony ThomasJune 14, 2015 Last week, Instagram announced plans to open up their advertising platform to all brands, after a successful limited trial provided outstanding results. With Instagram ad recall rates 2.9x above usual rates for online advertising and engagement rates on promoted photos up to 400% higher than that of organic posts, marketers are likely to adopt Instagram with little … Continue reading Customers Consistently Ignored By Brands On Instagram
The Cost Of Keeping A Brand Advocate Onboard And Engaged
Columnist Jason Warnock explains how to maintain long-term relationships with your customers and ensure you’ve enough budget to keep them engaged. Jason Warnock on June 5, 2015 In last month’s column, I discussed how your brand can convert subscribers into salespeople. But moving people from the subscriber category to the brand advocate category is just … Continue reading The Cost Of Keeping A Brand Advocate Onboard And Engaged
Branding Tactics for Search
Mike MoranJune 5, 2015 Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand recall than those exposed to banner ads. What’s more, searchers recall higher-ranked results far more than others. Understanding the decision points … Continue reading Branding Tactics for Search
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