Columnist Jordan Kretchmer discusses how marketers can build a relationship with consumers that will inspire loyalty and set them apart from the competition. Jordan Kretchmer on October 16, 2015 How many times have you been at a party, stuck talking to that one person who won’t shut up? The narcissistic, self-centered bore who flips every … Continue reading Talk Human To Me: Why It’s Time For Brands To Get Real
Stacey RudolphSeptember 14, 2015 Just how influential are brand names to consumers’ buying decisions? The way people shop has dramatically changed over the years. Today, shoppers are less patient and marketers have a very small window of opportunity to influence their decision. As a result, many businesses employ different ambitious strategies to try to woo … Continue reading To What Extent Does Branding Affect Consumers’ Purchasing Decisions? [Infographics]
A strong online sales channel can give you a leg up on the competition. Columnist David Rekuc offers some strategies to get you started. David Rekuc on September 8, 2015 Traditionally, brands sell direct to big retailers and use distributors to reach small and independent shops. It’s a model that’s worked for decades. But … Continue reading 4 Reasons Brands Should Sell Directly To Consumers Online
Trevor YoungAugust 27, 2015 There’s a new social media platform in town folks! Is that a collective * groan * I hear? Fair enough too. Seems like every day there’s some new social network springing up, attracting some hype before virtually disappearing into the ether. Hello, Ello? But this one – I think – is … Continue reading Why Your Brand Needs To Get Out There And Start Blabbing!
Maren HoganAugust 21, 2015 That infamous question – What’s in a name? As we tragically found out, a lot. A name can carry thoughts, feelings and ideas that may or may not accurately reflect the subject. For employers, the name of their company holds a lot of weight when it comes to the attraction of … Continue reading Talent Branding: What’s In a Name?
Dafna SarnoffAugust 16, 2015 Hello, this is Dafna Sarnoff, your friendly CMO-in-a-box, back again to provide you with some marketing suggestions that I hope you find useful. If you want to be found in today’s crowded digital marketplace, having a great company website just isn’t enough. It’s essential that you optimize your site for search … Continue reading 5 Mistakes To Avoid When Creating Your Brand’s Website
Dan SteinerJuly 31, 2015 Starting a business is undeniably hard. For many entrepreneurs, it measures as one of the hardest things they’ll ever do. Launching a company is unlike almost any other profession: it takes over all hours, moves incredibly fast, and requires personal investment and sacrifice unlike any job or education. From bootstrapping the … Continue reading Brand Control: Reputation Management for the Entrepreneur
As more consumers are turning to mobile, geomarketing is becoming increasingly essential for marketers. Columnist Andy Lombard explains why it should be a key part of your marketing strategy. Andy Lombard on July 24, 2015 On average, we gaze at our smartphones around 220 times a day and pick up our devices a whopping 1,500 … Continue reading Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting
Laurie Sullivan @lauriesullivan, (July 22, 2015) Advertisers are missing an opportunity to create new metrics to measure things like consumer sentiment. That was the consensus among experts during a panel on measuring content’s impact at the MediaPost OMMA LA conference Art & Science of Digital Advertising. In fact sentiment is the one thing marketers can’t … Continue reading Brands Missing Opportunity To Measure Consumer Sentiment
Laurie Sullivan @lauriesullivan, (July 22, 2015) Is the pendulum swinging too far to the geeky side? “No,” said Brian Borkowski, director of digital marketing at Farmers Insurance, speaking at the OMMA LA conference Tuesday. “I think we need to test in new places that make us feel uncomfortable.” MediaPost Editor in Chief Joe Mandese asked … Continue reading Engagement For Creating Brand Awareness
