Lucas MillerMay 30, 2015 As far as social media is concerned, few are the channels which can compete with Facebook, Twitter, and LinkedIn. In recent years, with the advent of Pinterest and the growing popularity of visual consumption, Instagram has successfully managed to solidify itself as a social force to be reckoned with. No longer … Continue reading 3 New Methods For Amplifying Your Brand’s Instagram Account
Kevin EberleMay 29, 2015 Your website plays so many different roles- a 24/7 salesman, a brand ambassador who tells your story around the clock, and a customer experience and service center, just to name a few. Small businesses and big brands alike have begun to realize how valuable these functions are to the customers who … Continue reading Is your Brand Allocating Enough Resources to Your Website?
Ashley Taylor AndersonMay 29, 2015 In my previous article, I explored the immediate answer to our brand marketing woes: interactive content. But if history is any indicator, we can be confident that today’s innovations will quickly evolve into something we’ve only just begun to imagine. In this last article on brand marketing evolution, we’re going to … Continue reading Brand Marketing Evolution: The Future of Content Creation
Bill FaethMay 27, 2015 Not every organization will face a crisis. From offensive social media posts to offline crises, such as data breaches, a simple mistake can immediately place a company squarely in the spotlight. Many of the countless high-profile social media crises of the past several years surround poor employee or managerial judgement. This … Continue reading How Sharp Brands Handle a Corporate Crisis in the Social Media Age
Denny McCorkleMay 17, 2015 Even students born into a daily use of their personal Facebook discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. It is that time again. Skiing at Arapahoe Basin has turned slushy. The Colorado Rockies have returned … Continue reading Millennials Share For Personal Branding
Susannah MorrisMay 9, 2015 Online companies collect large amounts of customer data and it’s often tragically underutilized. User data can be used to personalize communication with your customers and prospects, 74 percent of whom get frustrated when content isn’t personalized to the interests they have already supplied to an online company. For ecommerce companies in … Continue reading 5 Ways To Personalize Your Brand’s Ecommerce Experience
Francis TrappMay 8, 2015 When we think of social media ROI, we tend to only measure value by numbers. So much attention is given to number of followers, reach, impressions and likes; but while these markers are very important, there’s a much broader story that can be told, particularly on social networks like Instagram where … Continue reading Instagram ROI: What Your Brand Can Expect From Working With Influencers
Paul MaccabeeApril 29, 2015 Let’s share a warning for candidate Hillary Clinton, along with Ted Cruz, Marco Rubio and the airplane hanger full of other GOP presidential hopefuls who are suiting up for the battle to win the right to redecorate the Oval Office, ride in Air Force One and know that when the White … Continue reading Presidential Candidate Fails: Domain Name Lessons for Brand Marketers
InklyoApril 27, 2015 Boost your online presence and find more clients If you run a business, then you already understand the importance of marketing. Nowadays, marketing is more than cold calling or direct mail campaigns. To really make an impression, you need to establish a solid online presence and a high level of engagement with … Continue reading 4 Online Marketing Tools To Enhance Your Brand
Columnist Jayson DeMers outlines the steps you can take to ensure your branding and content efforts are working hand in hand to help drive sales. Jayson DeMers on April 27, 2015 Content marketing has become a big, amorphous topic that different stakeholders in an organization like to attack from a variety of angles. Writers and … Continue reading Brand Alignment And Content Strategy: Synergies That Sell
