by Tal Vinnik January 4, 2016January 4, 2016 Facebook has friends, Twitter has followers and LinkedIn has connections. On LinkedIn, the definition of connection is very literal: you know this person in some way, whether they’re a colleague, a former classmate, a friend of a friend, or you’ve done some business together. Being in a … Continue reading How to Connect with a Prospect in 3 Steps
Moz, Monday, December 28, 2015 By: Rand Fishkin Giving Searchers a Reason to Prefer Your Brand – Whiteboard Friday It’s the season of giving, and that notion extends to search! Brand preferences have an almost tangible impact on several levels, from consumer affinity to a rankings boost on Google. In this holiday edition of our now-traditional … Continue reading Why Consumers Should Prefer Your Brand
by Austin Paley December 29, 2015 Follow @AustinPaleyDecember 29, 2015 Depending on the industry, every business has experienced some kind of seasonal shift in terms of leads and sales. Whether it is massive sales and website traffic at the beginning of the year or a complete lack of demand as the year comes to a close, … Continue reading How To Leverage Your Brand’s Seasonality
by Kerry O’Shea Gorgone December 24, 2015December 24, 2015 Live streaming video has been all the rage since Meerkat debuted at SXSW 2015. Periscope rose to popularity soon after, and Blab has recently taken center stage. But should brands use these channels? To be sure, streaming video offers opportunities for to show your brand in … Continue reading Know the Legal Risks of Blab for Brand Marketing
by Chris Lake November 25, 2015 Follow @DigitalDockUKNovember 25, 2015 Having a wealth of positive reviews on independent websites is the holy grail for many business owners. In fact, good social proof is fast becoming a necessity for any serious marketer. The benefits are multiple. Here are three huge advantages : increased sales improved brand … Continue reading Social Proof – Best Strategies to Boost Your Brand
Having trouble showing progress when it comes to online reputation management (ORM)? Columnist Brian Patterson explains his metric for tracking ORM campaign progress over time. Brian Patterson on November 24, 2015 It’s something all companies fear: You Google your brand name, and right on the first page are negative Google reviews, a low Yelp score, … Continue reading Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation
by Joseph Lavan, November 18, 2015 I have a confession to make. I recently got bored at work and decided to surf the Web. I looked at a lot of random stuff: a few vintage Mets jerseys, some pool toys, Chicken Parmesan recipes, a few potential Halloween costumes and Fantasy Football advice. Despite all the … Continue reading How Targeting Life Events Allows Brands to Better Understand Audiences
by Catherine Miklaus November 16, 2015 Follow @GrJobInterview November 16, 2015 Brand Branding Marketing Commercial Name Concept The latest buzz word in human resources and talent acquisition is the candidate experience. The candidate experience refers to the process a job applicant goes through to become an employee. The reason this is so important right … Continue reading Enhance the Candidate Experience With Employer Branding
by Amanda Loewy November 16, 2015November 16, 2015 Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. The site boasts approximately 1 billion unique visitors each month and 6 … Continue reading 5 Tips on Creating an Extraordinary YouTube Channel for Your Brand
Ciaran BlumenfeldOctober 24, 2015 Hashtags are a powerful tool. At one time, only avid social media users were aware them. Nowadays, they’re everywhere. Despite the widespread popularity of hashtags, few brands and businesses know how to use hashtags skillfully. 1. Study Industry and Organization Hashtags. If you attend conferences or belong to trade organizations, there … Continue reading 10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge)
