ErichApril 23, 2015 So you’ve started a company and it’s time to get your name out for everyone to see. This is what we call “branding” or creating a brand awareness campaign. It’s all about putting your brand in front of the eyes of others and spreading the word. Branding goes well beyond that of … Continue reading The Rights And Wrongs Of Branding [Infographic]
by John Rooney April 21st, 2015 Getting publishers and influencers to link to or promote your content can be tricky. And we know we need to create unique, quality content that adds genuine value but that’s easier said than done when so much content comes out every single day . If that isn’t a … Continue reading How To Market A Brand Operating In An Unpopular Industry
By Gordon GeldenhuysApril 16, 2015 One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services. This sounds as simple as tracking mentions of your company’s name or your … Continue reading Your brand is more than a hashtag, treat it as such
Reeyaz HamiraniApril 15, 2015 The process of securing ad sponsorships and converting consumers is not what it used to be. Gone are the days when brands would rely solely on publicly available demographic data like age, gender, and estimated household income in an attempt to bucket consumers into simple – yet at the time sufficient … Continue reading How Brands Are Boosting Ad Revenue With Identity Data
Trevor YoungApril 15, 2015 It’s funny how so many companies and organisations – large and small – continue to focus on the tactical minutiae of social media. They rail against Facebook for throttling the organic reach of their Brand Page, which has in effect stopped them from communicating with their audience unless they pony up … Continue reading Think Bigger Than Just Your Brand
Bob HutchinsApril 15, 2015 We spend a lot of time on the BuzzPlant blog talking about authenticity, a subject that may not appear (at first glance) as exciting as live-stream social networks and data-proven Twitter strategies. But, trust me, authenticity has been and will be more important than the latest-and-greatest trends in social media marketing. … Continue reading Brand Authenticity Leads to Higher ROI & Appeal [Infographic]
Matthew LanghamApril 14, 2015 With an estimated 75 million Americans checking their social networks several times each day, it’s vital that brands incorporate social into their strategies. Being active on social media allows for a more direct and personal conversation between the brand and customer. When used correctly, its influence and reach is extremely powerful. … Continue reading 4 Brands Who Are Winning on Social Media
How do you keep your employees happy and productive? Columnist Steve Olenski offers up these 12 techniques to help get you started. Steve Olenski on April 13, 2015 When it comes to startup ventures, employees are a big part of your brand — they’re brand advocates, they represent your company in social media, they help … Continue reading 12 Ways To Make Your Most Important Brand Ambassadors — Your Employees — More Productive
Stephanie MannApril 10, 2015 Video is now an instrumental component of many online marketing strategies. The reasons for this are numerous but primarily it’s because video provides as an engaging form of media that can be easily shared. It’s also because video significantly boosts your online visibility as YouTube is a huge force in the … Continue reading Using Branded Videos on Facebook
Olivier ChoronApril 10, 2015 Social media, it’s one those terms that you know brings great importance and value to many. Whether it is for increasing brand exposure, social selling, connecting individuals together, or even just for fun, it has huge benefits. But when do these great benefits become so fundamental to your life that you/ … Continue reading 5 Signs Your Brand Is A Social Media Addict – Well Done!
