When it comes to social influence, governments and other public agencies have a lot to learn from brand marketers. Contributor Scott Wilkinson discusses how agencies can adapt to this new economy to win public support. Scott Wilkinson on August 29, 2017 Over the last decade, we have watched social media upend institutions and topple … Continue reading Mapping the new economy of micro-influence: What governments can learn from brand marketers
Mary Planding — August 25, 2017 — August 25, 2017 Fotoworkshop4You / Pixabay Recently we’ve been working with some businesses that have been struggling with growth. Only it’s not the trouble you think it is — business is actually good. The trouble is whether they’re growing the “right way” for their business. Many business owners … Continue reading How Positioning Your Brand Keeps Your Business Focused and On Track
Virginia Franco — August 22, 2017 Follow @VAFrancoResumes — August 22, 2017 geralt / Pixabay Targeting that executive and C-suite role often requires a solid online reputation. Why? Many recruiters now use social media to find and vet candidates, and decision makers often scour the web for proof that you are who you say you … Continue reading Why You Can’t Skip Out on Online Branding During your Job Search
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions. Mike Sands on August 22, 2017 Yes, this is another Amazon story. But this one isn’t about its latest acquisition, innovation or market share … Continue reading Why your brand should obsess over its customers, not its competitors
Elizabeth Harr — July 25, 2017 — July 25, 2017 The goal of any brand strategy is to build a strong brand. That is because a strong brand—and an effective brand strategy—results in a higher return on investment for your marketing dollar. It is as true for professional services brands as it is for consumer … Continue reading Best Brand Strategy: Branded House or House of Brands?
As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap. Davor Sutija on July 21, 2017 The very concept of how people buy has fundamentally changed, due to the emergence of digital … Continue reading The impact of intermediaries: How brands can close the gap between themselves and consumers
When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew Dubatowka explains why. Andrew Dubatowka on July 17, 2017 Earlier this year, more than 250 advertisers pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being served … Continue reading The most brand-safe app category is not what you’d expect
Wayne Elsey — June 16, 2017 Follow @wayneelsey— June 16, 2017 Tumisu / Pixabay Instagram recently surpassed the 700 million users, which is a great feat. The reason this has happened is because Instagram is owned by Facebook. And, Mark Zuckerberg understands well that he has the biggest network of users in the world. Facebook … Continue reading It’s Time to Drive Brand Awareness and Sales on Instagram
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand. Mark Williams on June 15, 2017 Photo © Bloomicon / Shutterstock.com So your ad drove a million views — cool. Now, did all those … Continue reading Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
Alice Williams — May 29, 2017 — May 29, 2017 Your small business brand is crucial to how consumers view and identify your company. Good branding can help position your business as a leader in your industry—a company that delivers on its promises and provides outstanding products and customer experience. But just how do you … Continue reading 5 Innovative Ways to Build a Killer Small Business Brand
