Denny McCorkleSeptember 21, 2015 The use of social media has become a daily part of our lives at work and at play. As your social sharing moves from private to public media, precautions are needed to protect your personal brand, job search, and career. With social media it is easy to jump in feet first … Continue reading Breaking Bad Social Media Behaviors Not Safe For Personal Branding
Meredith RiceSeptember 18, 2015 While social media platforms have afforded us convenience in the line of communication, storytelling remains one of the most powerful tools to engage your customers personally with your business. Becoming good storytellers elevates a brands power to guide, motivate, entertain, educate, inspire, and influence others into making decisions based on … Continue reading Social Branding: 3 Steps to Becoming a Great Digital Storyteller
Jamie HecklerSeptember 17, 2015 When the Marketing Comms team here at PR Newswire began a group book club, I suggested The Doodle Revolution by Sunni Brown as our first reading assignment. Although we already had an appreciation for the power of visual storytelling, this book goes beyond that common argument and elevates the simple doodle … Continue reading When Doodles Mean Business for Your Brand
Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video. Martin Beck on September 14, 2015 Facebook’s native video momentum has been documented widely. The social network sees more than 4 billion video views a day — a number first reported in April and almost … Continue reading Brands Shifting From YouTube To Native Video On Twitter
Will PriceAugust 17, 2015 Social media is a driving force in today’s travel world, with the ability to make or break a travel brand. Understanding the importance of a strong social media presence is the first step a travel brand should take when it comes to creating effective marketing campaigns and reaching the maximum number … Continue reading Why Travel Brands Can’t Live Without Social Media [Infographic]
ZOG DigitalAugust 6, 2015 Facebook recently released three new features, putting the spotlight on new ways to streamline the communication between brands and users in real-time. As the responsibility of social engagement for brands grows, they must ramp up their community management and social media marketing strategy to capture digital authority. Facebook Mentions The first … Continue reading Why Brands Need A Social Marketing Team To Manage Real-Time Engagement
Meredith RiceJuly 31, 2015 Create a Plan You need to integrate your social media efforts into your company’s overall communications plan. Having a solid social strategy is just as important as any other business plan and will give you the best possible start. Your plan should include an editorial calendar, posting schedule, contests and more. … Continue reading How to Launch Your Brand on Social Media
Bob HutchinsJuly 29, 2015 If you have a burning question for a company, don’t go to Twitter. Go to Facebook, where odds are three out of four you get your question answered. New Q2 2015 data on social media responsiveness (via Socialbakers) goes deep into the inner-workings of customer satisfaction and brands’ capacity for responding … Continue reading Socially-Responsive Brands Get 4x Engagement [Infographic]
Personal Branding BlogJuly 25, 2015 A successful traffic generation strategy for your website is done with a combination of great optimization, content, and a solid social media marketing strategy. The new rules of SEO don’t need to be a hindrance to attracting more visitors as using this powerful online tool helps your brand connect with … Continue reading Attract Website Visitors for Your Personal Brand Through Social Media
Sahail AshrafJuly 9, 2015 Social media can be an incredibly exciting place, and if you are a big car manufacturer it is even more exciting than usual, because you have hundreds of thousands of pounds to spend and the creative team behind your campaign that anyone else would kill for. It’s big money and it’s … Continue reading 8 Auto Brands That Are Showing Everyone Else How To Dominate Facebook
