by David Foscato November 21, 2015November 21, 2015 If there is one thing to be sure of in the new world of marketing, it is that social media is here to stay. Words, images, and videos have never before been able to reach such a vast audience for such a minimal price. Trends, fads, and … Continue reading Invest in Building Your Brand on Facebook
Category Archives: Branding In Social Media
5 Ways Mega Brands Have Made Twitter Polls Work For Them
by Sahail Ashraf November 17, 2015 Follow @TalcontentNovember 17, 2015 Lately the folks at Twitter have been busy rolling out updates to the platform. Online circles may be buzzing about the switch from ‘favorites’ to ‘likes’, but we’re most excited about the new native poll feature. Available to all users at the end of last … Continue reading 5 Ways Mega Brands Have Made Twitter Polls Work For Them
How To Build A Brand Storytelling Framework
By Liz Farquhar November 9th, 2015 Stories are at the heart of every brand, which is why effective storytelling is crucial for engaging target audiences. Even beyond engagement, it is the most effective way to earn your prospects’ trust, and by extension, their business. Frank Rose said it best when he explained that “storytelling opens … Continue reading How To Build A Brand Storytelling Framework
7 Social Media Monitoring Tools to Track Your Brand
Jeremy PageOctober 20, 2015 Creating a strong online follower base is a must for companies who want to effectively position their brand. Social media helps you engage and interact with fans and customers, building your brand’s reputation in the digital world. But social media never sleeps and that means you need to stay on top … Continue reading 7 Social Media Monitoring Tools to Track Your Brand
Branding Your Social Media Presence With Color: It Starts With Your Logo [Infographic]
Sarah MatistaOctober 20, 2015 We all get wrapped up in the day-to-day operations of social media. Where to post, what to post, when to post it…sometimes it’s hard to see the forest for the trees. Nonetheless, it’s important to take a step back and consider whether or not your social presence as a whole is … Continue reading Branding Your Social Media Presence With Color: It Starts With Your Logo [Infographic]
9 Social Media Analytics Tools to Manage Your Brand
Katie Leimkuehler October 7, 2015 The most important aspect of managing any social media accounts is being able to collect, interpret, and analyze the data that comes from your page to learn how to improve your tactics with your social media analytic tools. Luckily, there are many platforms that you can use to analyze your … Continue reading 9 Social Media Analytics Tools to Manage Your Brand
5 More Brands That Rock Pinterest For Moms
Amie ReardonOctober 3, 2015 Millennial moms are increasingly focused on visual content, especially when it comes to social media. Because of this, Pinterest stands out to this audience as an easy way to find visual inspiration. Millennial moms are 61% more likely to use Pinterest than the average adult because it provides exactly what they … Continue reading 5 More Brands That Rock Pinterest For Moms
How to Brand Your Company as Employee-Friendly
Personal Branding Blog October 2, 2015 The first real job I ever had was in college, marketing websites for a ticket broker. The owners of the company were in their mid-20’s. We worked out of their house. I remember seeing the owner’s wife walk in every morning to say goodbye to him in her business … Continue reading How to Brand Your Company as Employee-Friendly
What Millennials Want From Your Brand On Social
Katie CooperSeptember 25, 2015 OMG. BRB. LOLz. Millennials may get a little lazy (or perhaps it’s efficient?) when it comes to spelling out phrases in their entirety, but when it comes to consumption, they’re nothing but active. With 80 million millennials in the United States alone and $ 200 billion in buying power, marketers everywhere … Continue reading What Millennials Want From Your Brand On Social
4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands
How do you grow your online revenue? Columnist Jordan Elkind takes a look at what some fashion retailers are doing differently to bolster their e-commerce growth. Jordan Elkind on September 25, 2015 E-commerce is a rapidly expanding piece of the retail pie, so it’s no surprise that online growth is top of mind for fashion … Continue reading 4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands