Trevor YoungJune 3, 2015 We are living in unprecedented times. We are in the early stages of an ever-evolving social age that favours storytelling, passionate connection with one’s community, relationship building and progressive thinking over excessive self-centred promotional messaging. If you’re a solo professional or business owner or marketing manager, or you make your living … Continue reading Where Does Your Brand Fit In the Social Media and Content Marketing Equation?
Category Archives: Branding In Social Media
How to Create Your Brand Memes: Social Media Marketing Icons
Samantha CollierMay 15, 2015 Having a standout visual marketing strategy is an important part of building your personal brand’s visibility according to a recent article, How to Create Brand Memes for Social Media Marketing, by the Personal Branding Blog. Creating a graphic brand meme is a great way to create a memorable brand for your … Continue reading How to Create Your Brand Memes: Social Media Marketing Icons
Why Facebook Is Doing Away With Brand’s Organic Reach
Eric HammisMay 7, 2015 If you are any bit familiar with Facebook, then you are probably aware of how much Facebook loves to make changes. Sometimes it feels like there is something new on a weekly, maybe even a daily basis. Yes, Facebook loves to keep you on your toes. A big change in the … Continue reading Why Facebook Is Doing Away With Brand’s Organic Reach
9 Brands That Used The Force on Twitter During Star Wars Day 2015
Kathryn WheelerMay 5, 2015 Puns are great. (Who doesn’t love puns?) However, I never expected one to garner so much attention that it actually became its own holiday. Then came Star Wars Day (or “May the 4th Be With You” Day). And while it isn’t an official holiday, there are so many fans that celebrate … Continue reading 9 Brands That Used The Force on Twitter During Star Wars Day 2015
Brand Missteps In The Social Media Spotlight: The New Rules Of The “Shame Game”
Contributor Katy Keim explains how digital shaming is gradually blurring the lines of social customer service. Katy Keim on May 4, 2015 Fielding customer complaints has always been the role of a company’s customer care team. However, the pervasive rise in using social media to connect more directly and instantly with brands has fundamentally changed … Continue reading Brand Missteps In The Social Media Spotlight: The New Rules Of The “Shame Game”
Stop Focusing On Your Brand’s Social Media Posting, Here’s What You Should Be Focusing On Instead
Jordan ConApril 29, 2015 Weird thing for a social marketing measurement company to post, huh? It’s not even click bait — it’s true. I’ll even say it again: stop focusing on your brand’s social media posting. Owned social (what your brand posts) as a powerful business driver is a thing of the past. If anything … Continue reading Stop Focusing On Your Brand’s Social Media Posting, Here’s What You Should Be Focusing On Instead
Instagram Community Guidelines And Your Brand
Alex DittyApril 23, 2015 If you’re going to build an Instagram marketing strategy then you should be familiar with the network’s guidelines for their community Instagram has updated their community guidelines which outline the best practices for engagement on the visual network. These guidelines show how you should be posting and interacting your followers. As … Continue reading Instagram Community Guidelines And Your Brand
How To Grow Your Personal Brand On Twitter In Only 10 Minutes A Day
Can’t afford a social media manager? Columnist Neil Patel offers up tips on how to grow your own personal brand on Twitter. Neil Patel on April 17, 2015 Here’s the situation. You’re trying to grow your personal brand, and Twitter is a necessary part of that for digital marketers. You don’t have much time. You … Continue reading How To Grow Your Personal Brand On Twitter In Only 10 Minutes A Day
7 Signs Your Brand Is Doing Social Media Wrong
Olivier ChoronApril 16, 2015 There is so much info out there about the best way to approach social media – it can be quite daunting. So I have summarized 7 simple things to help you on your way. Targeted Content: Do you often share content about a variety of topics? It’s fine if you are … Continue reading 7 Signs Your Brand Is Doing Social Media Wrong
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