Elizabeth Dyrsmid December 28, 2014 Have you started using LinkedIn yet? Overwhelmed at all there is to explore? Not sure where to start? LinkedIn is a professional social network with a wealth of opportunity – when used correctly. In this article, we’ll show you 10 of the most advanced ways to attract highly qualified … Continue reading 10 Advanced LinkedIn Strategies For B2B Marketers
Asad Haroon December 17, 2014 In a recent IBM survey of over 1,700 CEOs from more than 60 countries, online customer communities ranked second only to face-to-face interactions as the most important channel through which they plan to engage customers. Online customer communities have been around for a while now, and new ones are … Continue reading Why Participate in an Online B2B Community?
Mike Gingerich December 1, 2014 We now know that visuals go a long way in getting our posts noticed and shared. But how do you choose the right images? What if you use and image that’s not a cute baby or kitten? If you use an image that’s not so appealing to the masses, … Continue reading How To Choose The Right Images For Your Brand [Infographic]
Arielle Pardes December 1, 2014 Instagram is not for everyone. In the social media wheelhouse, where Facebook and Twitter have become staples of digital marketing, many companies seem to struggle with creating an effective Instagram feed. Certainly, some B2C marketers have got it right—look at Virgin America, whose in-flight photos make their airplane look like … Continue reading B2B On Instagram: 3 Case Studies
Much of the B2B sales cycle occurs before the prospect even contacts you. Contributor Rachel Balik discusses how we can nurture leads during this critical time. Rachel Balik on November 14, 2014 At this point, it’s pretty common knowledge that two-thirds or more of the B2B buying cycle takes place before the buyer reaches out … Continue reading How To Hack The B2B Buying Cycle
By Trent Dyrsmid, Published November 14, 2014 Out of all of the B2B lead generation strategies floating around, one strategy continues to rise to the surface – content marketing. An overwhelming number of B2B marketers use content marketing to generate leads (93%, according to a recent survey by the Content Marketing Institute). And that number … Continue reading How To Find Your Next Client Online: Top Strategies For B2B Lead Generation
By Colleen Francis, Published November 13, 2014 After three years of selling products and services at the same prices, your company decides a change is in order. It’s time to make a few price increases to better reflect the current market and rising costs. Of course, any time prices go up, sellers are bound … Continue reading Raise Prices For B2B Sales Without Losing Your Regular Customers
By Mark Gibson, Published November 4, 2014 This blog post is a set of behavioral rules for B2B technology buyers to follow, so as to maximize the value and the time of the hard working, honest and ethical salesperson sitting across the desk or on the phone. It will also serve to minimize the inconvenience … Continue reading Rules for Buyers During a B2B Sales Call
By Tess Kennedy, Published November 4, 2014 For B2B companies, content marketing is still on the rise. In Content Marketing Institute’s most recent benchmark report for the US, they noted that the number of marketers using a content marketing strategy has risen yet again last year – up to 93% of all B2B marketers. If … Continue reading Your B2B Content Marketing May Be Working Better Than You Think
By Lydia Vogtner, Published November 2, 2014 When your digital budget increases, some questions may cross your mind: Who’s going to do all the work? What skills do we need to hire and where will we find the right people? Exactly. I get a lot of response and questions as it relates to real-life and what-if … Continue reading How To Structure Your B2B Marketing Department When Your Digital Budget Increases
