by Tom Pick April 1, 2016April 1, 2016 Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing … Continue reading The Basics of B2B Social Media Marketing Strategy
by Andy Beohar March 4, 2016 Follow @sevenatomsbuzzMarch 4, 2016 Sure, social media is helpful for B2C companies looking to engage and convert consumers, but marketers at B2B companies often wonder if paid advertising on social networks is worth dedicating a budget to. However, as more and more networks begin to push sponsored content over … Continue reading 7 Reasons B2B Companies Should Jump On Social Media Advertising
by Mandy Movahhed February 9, 2016February 9, 2016 Many B2B wholesalers and manufacturers inaccurately assume that social media is mainly for companies that need to engage directly with end consumers, but it definitely has a place in B2B marketing as well. According to Harvard Business Review, “useful content distributed through digital channels can be as … Continue reading B2B Social Media: Why Social Media Isn’t Just for B2C Marketing
by Michael Passanante February 8, 2016 Follow @launch__catalystFebruary 8, 2016 Few might argue that B2B companies are getting better at utilizing social media. Some are actually experiencing decent results in terms of new leads and business opportunities. However, a recent article on TheDrum.com citing a somewhat older report from InsideView about the use of social … Continue reading Beware Conventional B2B Social Media Wisdom
