There are many similarities and relevant tactics to connect businesses with consumers and other businesses. Ronald Dod on January 15, 2020 at 8:00 am While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill. No matter if a brand is looking to attract … Continue reading Here’s how to modify your e-commerce campaign for B2B and B2C
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ Justin Freid on November 3, 2017 B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to … Continue reading Creating a B2B and B2C overlap strategy
Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference. Sonjoy Ganguly on June 1, 2017 In digital media and advertising, data management platforms (DMPs) have become an essential tool that “ingests, … Continue reading B2B CMOs and CIOs: It’s time to rethink data management
by Keith Hodges February 11, 2016 Follow @PolarisLondonFebruary 11, 2016 Among the core difficulties experienced by B2B marketers, five are shared across all industries: How do I digitally promote a product or service my prospect cannot see? How do I evaluate the success of my campaigns? How long before I see RoI from SEO with … Continue reading The Top 5 Differences Between B2B and B2C That Your SEO Agency Should Know [Infographic]
