Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2022 A glitch in Amazon’s ad tools system on Black Friday caused advertisers to potentially overspend up to hundreds of thousands of dollars during the hottest holiday weekend of the year, while others underspent, causing them … Continue reading Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend
Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing by Sarah Mahoney @mahoney_sarah, October 28, 2022 Oof. Amazon’s latest financial report sent scary shockwaves through the investor community, partly due to earnings that came in lower than expected and weakening results in its powerful Amazon Web Service division. But the real surprise came from … Continue reading Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing
Amazon Ads Features Focus On Measurement, Clean Room, Video by Laurie Sullivan @lauriesullivan, October 26, 2022 Amazon confirmed its investment in video advertising Wednesday during unBoxed 2022 with the launch of several new features and services aimed at helping brands introduce products to consumers. There is a service that helps brands create videos, as well … Continue reading Amazon Ads Features Focus On Measurement, Clean Room, Video
Amazon Battles Alexa Users Over Ad-Targeting Claims by Wendy Davis @wendyndavis, October 10, 2022 Amazon is pressing a federal judge to dismiss a lawsuit claiming that the company wrongly uses voice recordings captured by Alexa to target ads. In papers filed Friday, Amazon argues that the allegations in the complaint, even if proven true, would … Continue reading Amazon Battles Alexa Users Over Ad-Targeting Claims
The commerce giant is launching a solution to help third-party sellers re-market to segments of their audience. Kim Davis on September 15, 2022 Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, … Continue reading Amazon to allow merchants to email customers directly
Amazon Upgrades Ad Partner Status For Select Companies by Laurie Sullivan @lauriesullivan, August 24, 2022 Amazon has granted some of its advertising partners “advanced” status after launching the original program earlier this year. Tinuiti announced its upgrade in status on Wednesday, while ChannelAdvisor announced the upgrade on Tuesday and Skai in May. The Amazon Ads … Continue reading Amazon Upgrades Ad Partner Status For Select Companies
Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2022 Brands and companies selling goods on Amazon this holiday season may need to cut back on advertising buys to cover other costs the marketplace is passing on during the holiday season. Amazon told third-party … Continue reading Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees
Amazon Paid Clicks Identify These Real-World Trends by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2022 An analysis of the paid clicks trending upward on Amazon today can identify completely different consumer spending habits from two years ago when the Centers for Disease Control and Prevention (CDC) designated the COVID-19 virus as a pandemic. Lifestyle … Continue reading Amazon Paid Clicks Identify These Real-World Trends
John Lincoln September 3, 2021 Learning the ins and outs of Amazon ad types is crucial to hitting your big sales goals. In this article, we’re going to explore the types of ads available to you and give you the information you need to decide which is right for you and your business. Amazon Ad … Continue reading Amazon Ad Types: What You Need to Know to Successfully Boost Your Sales
Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs by Laurie Sullivan @lauriesullivan, July 13, 2021 Amazon wants advertisers to increase their reliance on advertising across its properties, so it introduced a partner network of international agencies and tool providers designed to build a community for its advertising business. The Amazon Advertising Partner Network … Continue reading Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs
